3 mins

How to write a landing page title

Landing Page

1) Speak with conviction

• Don't say “We help” say “It's how”

• Don't say “alternative” say “replaces”

Speak with conviction copywriting

2) You’re not Vladimir Nabokov

Failed poets turned copywriters have a soft spot for fancy titles which say, quite literally, nothing. Avoid these at all costs:

Lead with product copywriting

3) You're on a speed date

The majority of people look at your site for 30 seconds and never return.

If you can't make your product interesting in six words sell the benefits instead:

Lead with value copywriting

4) There is no universal approach

Imagine you’re trying to persuade two friends to join your Yoga studio. One's never done Yoga before. The other has practiced at another studio for five years. You’re not going to give them both the same spiel.

It's the same with landing pages. Your words should reflect your customer's mindset.

Annie Maguire is a conversion copywriter. The majority of her traffic comes through personal recommendations. They're warm leads looking to solve a problem. So she leads with a solution!

Zenbu is a social media intelligence app. The majority of their traffic comes organically to their blog. They're cold leads unaware any problem exists. So Zenbu highlights the problem!

landing page title match sales funnel

5) How to choose a title:

Write down 10 titles. Show them to your friends. Ignore their advice. Wait 24 hours. Ask which one they remember. That's your title.

Being memorable is more important than being likeable. People jump from site to site and come back to what they remember:

How to choose a landing page title
Share on
Logo
cegfilterplus copy 6
cegfilterplus copy 5
Group 3 Copy 2 1
Group 3 Copy 3
ACQUISITION ACQUISITION
ContentSEOSalesSocialAds
CONVERSION CONVERSION
CopywritingLanding Page
NEWSLETTER NEWSLETTER
Mixtapes
#1 Marketing Newsletter”
Read by 130k
Hey, I'm Harry. Every Monday I share:
3 short examples
2 copywriting tips
1 favourite tweet
Marketers voted it the “#1 marketing newsletter”. 130k people enjoy it.
Try it
Dave Gerhadt
“My favourite newsletter on the web”
Dave Gerhadt
“The newsletter is so f***ing great!”
Dave Gerhadt
“Better than my marketing degree
Dave Gerhadt
“🦄🦄🦄 — Nuff said
Dave Gerhadt
“The best thing is it works
Dave Gerhadt
“How is this still free?
Dave Gerhadt
“A genius that actually gives a sh*t
Anne-Laure Le-Cnuff
“I have no regrets
Dave Gerhadt
Best newsletter I'm subbed to”
Dave Gerhadt
“You ALWAYS find something useful”
Dave Gerhadt
“No fluff marketing. Works right now
Dave Gerhadt
“Shit you actually want in your inbox”
Dave Gerhadt
“Sadly, there's only one Harry Dry”
Anne-Laure Le-Cnuff
“Most wisdom per newsletter of all time
Dave Gerhadt
“One of the best marketers I know”
Dave Gerhadt
One of the best things on the web”
Dave Gerhadt
“I can feel my brain getting smarter
Anne-Laure Le-Cnuff
“The Sir Alex Ferguson of marketing”
Dave Gerhadt
“I haven't read a bad one yet”
Dave Gerhadt
I wanna be Harry when I grow up”
Dave Gerhadt
Gems everywhere
Dave Gerhadt
Dangerous in the wrong hands”
Anne-Laure Le-Cnuff
“If you don’t read Marketing Examples you aren’t really a marketer
Dave Gerhadt
“I literally can't wait for new issues”
Dave Gerhadt
“Multiple notifications so I never miss it
Dave Gerhadt
“The only newsletter I share with every person that joins my team”