The Nerdist Podcast

How to get Tom Hanks on your podcast

Step 1 - Research

First up, we need an angle. How can we connect with Tom Hanks and not just be another person asking him to do something:

Tom Hanks likes typewriter

Typewriters! Tom Hanks loves typewriters.

Step 2 - Idea

We’ve got an angle. Now we need an idea.

What about if we send him a vintage typewriter? Or, even better, what if we type out our podcast invitation on a vintage typewriter and leave it in the carriage:

Chris Hardwick Nerdist Tom Hanks Podcast Invitation

Step 3 - Execution

Now, all we need is Tom Hank's address.

FanMail.Biz and Contact Any Celebrity show the same place. Reddit confirms it. Let’s post this thing:

Tom Hanks Address Typewriter

Results

Four days later Tom Hanks sends back a brilliant reply:

Tom Hanks reply to Chris Hardwick's Nerdist Podcast Invitation

* * *

This is the formula Chris Hardwick used to get Tom Hanks to come on his podcast back in 2012.

It works for the same reason you open a FedEx envelope before a regular envelope. We can’t help but assume the importance of a message is proportional to the cost of delivering it.

Whose fan mail shall I reply to first? Probably the people who sent me a vintage 1934 Smith Corona.

For more articles on this topic I'd recommend, “Costly Signalling Theory” or “Why Veed sent a Pigeon”.

Support

Thank you for taking the time to read. If you liked it, joining the email list or sharing is really appreciated:

I'd also like to thank Trainual for sponsoring the site. If you're hiring, training, or just gearing up for growth, I'd certainly recommend them.

Share on
Join 8,339 marketers getting
2 case studies every Tuesday and Friday
Upgrade my marketing
Hands down the best marketing newsletter I'm subscribed to.
Marketing Examples is so f***ing great. I love it!
Show filters

Join 8,339 marketers getting two practical case studies every week.

Path Created with Sketch.
Real startups
Path Created with Sketch.
Actionable tips
Path Created with Sketch.
2 minute read
Path Created with Sketch.
< 0.4% unsubscribe
Path Created with Sketch.
Free, forever
Upgrade my marketing
Harry Dry
by Harry Dry