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NEWSLETTER NEWSLETTER
Mixtapes
#1 Marketing Newsletter”
Read by 130k
30 secs

“Press B anytime to Buy”

Landing Page
1 min

An influencer ad that doesn't SUCK

Ads
30 secs

I love True Classic's upsell

Landing Page
1 min

How Vogue tapped 5M views from a 3 year old interview

Content
1 min

Rows' homepage test that doubled conversions

Landing Page
1 min

Growth Design's 60% open rate

Content
2 min

Sky Bet's Perfect Offer

Copywriting
2 min

70% of Calvin Klein's tweets are questions

2 min

Adobe's Perfect TikTok

Ads
1 min

I love this abandoned cart hook

Sales
1 min

The most upvoted Reddit ad ever

Ads
30 secs

Should you offer a free trial?

Landing Page
3 mins

One thousand replies to cold emails

Sales
2 mins

Posting seltzer. Making money.

Creative
2 min

How Loom Created a Category

Brand
30 secs

Sticker Mule's plain text emails

Sales
30 secs

Barbie Newsjacking

Creative
30 secs

“Make Ugly Ads”

Ads
1 min

Why is the Angostura bitters label too big?

Creative
30 secs

Four (not boring) ways to name a new product line

Copywriting
2 mins

The cold email that started a $100M / yr company

Sales
30 secs

Reforge and the Strategic Use of Language

Brand
30 secs

A crafty social media giveaway

30 secs

Innocent’s Wooly Hats

Creative
2 mins

The chocolate that goes viral every day

Ads
2 mins

How Chamaripa turned celeb heights into shoe sales

SEO
10 secs

My favourite indie rock band

Creative
4 mins

My step-by-step guide to landing pages that convert

Landing Page
3 mins

One line. Eight Rhetorical Devices.

Copywriting
1 min

Wine List's Counterintuitive Pricing

Landing Page
2 mins

Veed, Miro and Canva's strategy in one line

Content
20 secs

My favourite sales email pattern

Sales
30 secs

Four ways to write a CTA

Landing Page
1 min

I love Blinkist's free trial paywall

Landing Page
30 secs

4 years. 4 AMA's. 1M views.

2 mins

Seven ways to build your “founder brand”

1 min

This rebrand cost Tropicana $55M

Brand
1 min

A crash course in improving your open rate

Retention
1 min

The content marketing sweet spot

Content
1 min

How to grow a YouTube channel in 2022

Content
3 min

Nine marketing examples that tap into cognitive biases

Creative
20 secs

How to approach viral content marketing

Content
1 min

Copywriting is more like math than you suspect

Copywriting
1 min

I love this DTC retention strategy

Retention
1 min

The tale of two Twitter strategies

25 secs

How Basecamp makes $99/month feel cheap

Landing Page
1 min

My favourite “Meta Images”

Landing Page
20 secs

How to stop a competitor leeching off your brand name

Ads
40 secs

If you want to grow on social make yourself easy to sum up

2 mins

I love Billboards designed for social

6 mins

My Twitter Inspiration Handbook

5 mins

17 tips for great copywriting

Copywriting
30 secs

Neiman's magazine ads

Ads
1 min

Apple’s “Shot on iPhone” campaign

Ads
30 secs

Barilla's pasta playlist

Creative
2 mins

Cronitor's Little Side-Project

SEO
1 min

People Warm to People, Not Brands

Brand
1 min

Arc'teryx's TikTok Fame

30 secs

One Tweet. Eighty media placements.

Brand
30 secs

A Table of Contents can work wonders for SEO

SEO
2 mins

A simple idea that’s makes Gillette $60M/yr

Referral
1 min

Signal's Instagram Ads

Ads
1 min

Taylordle

Content
1 min

The Vegetable Name Change

Creative
2 mins

7 Backlinks in 27 minutes

SEO
3 mins

How Convert Kit grew from $1.5k to $100k MRR

Sales
1 min

Worldle's referral loop

Referral
1 min

Kapwing's YouTube strategy

Content
1 min

A brilliant response to Amazon cloning your product

Creative
3 mins

My guide to brand positioning

Brand
3 mins

Rewriting landing pages with a pro copywriter

Landing Page
3 mins

How I promote my content

Content
2 mins

The best word of mouth strategies in the world

Referral
4 mins

Growth Loops

Referral
3 mins

How LadBaby started a movement

Brand
4 mins

The marketing genius of Lil Nas X

2 mins

Real Marketing

Brand
3 mins

“Michelin Guide” Marketing

Content
30 secs

Why Burger King sponsored Stevenage F.C.

Creative
2 mins

£8k Instagram Giveaway → 1M followers

2 mins

Using Unsplash for brand awareness and backlinks

SEO
3 mins

The marketing genius of Andrew Schulz

Content
4 mins

A crash course in getting press and building links

SEO
4 mins

My guide to conversational copywriting

Copywriting
30 secs

Dave Gerhardt's 1 line sales email

Sales
1 min

How brands make friends on Twitter

30 secs

Ahrefs' Social Proof

Landing Page
30 secs

27 words that sum up the psychology of copywriting

Copywriting
2 mins

How Jürgen Klopp makes fans smile

Brand
4 mins

How Jeff Johnson sold Nike's first shoes

Sales
2 mins

Counterpunch like Carl

2 mins

How Steve Jobs clarified Apple's message

Copywriting
2 mins

The most creative Coronavirus company pivots

Creative
3 mins

Grubhub's link building strategy

SEO
3 mins

How Chewy delights customers

Brand
1 min

How a creative Google ad got an investor's attention

Ads
1 min

Surprising a customer with birthday cake

Retention
4 mins

My favourite low-budget viral ads

Ads
3 mins

How to build a website which converts email subscribers

Landing Page
3 mins

The genius of no name's brand

Brand
Hey, I'm Harry. Every Monday I share:
3 short examples
2 copywriting tips
1 favourite tweet
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