1 min

The tale of two Twitter strategies

The Kyiv Post and The Kyiv Independent are both reporting the Ukraine War.

The Kyiv Post shares article links.The Kyiv Independent condenses news into tweets and threads.

Kyiv Independent Twitter

At the start of the war The Kyiv Post had 10x more followers than The Kyiv Independent. Today they have 5x less.

Don't redirect people. Be useful on the platform itself. You'll be rewarded.

Kyiv Independent Vs Kyiv Post on Twitter

— Harry

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