Innocent know how to write copy
1 min
Most new product launches look something like this.
Innocent's look like this.
“You have to entertain to educate because the other way around doesn’t work” — Walt Disney
Same interview. 700x reach.
30 secs
Posting seltzer. Making money.
2 mins
Creative
The saleswoman closing 33% of cold pitches
2 min
Sales
A full-time “pizza influencer”
2 mins
Content
One of these videos has 18M views
30 secs
Copywriting
Should you offer a free trial?
30 secs
Landing Page
“Make Ugly Ads”
30 secs
Ads
The chocolate that goes viral every day
2 mins
Ads
This rebrand cost Tropicana $55M
1 min
Brand
Rows' homepage test that doubled conversions
1 min
Landing Page
Adobe's Perfect TikTok
2 min
Ads
Bou's Near-Perfect Google ad
2 mins
Copywriting
How Loom Created a Category
2 min
Brand
Four (not boring) ways to name a new product line
30 secs
Copywriting
The cold email that started a $100M / yr company
2 mins
Sales
Reforge and the Strategic Use of Language
30 secs
Brand
One line. Eight Rhetorical Devices.
3 mins
Copywriting
Four ways to write a CTA
30 secs
Landing Page
I love this DTC retention strategy
1 min
Retention
“Press B anytime to Buy”
30 secs
Landing Page
Innocent’s Wooly Hats
30 secs
Creative
I love Blinkist's free trial paywall
1 min
Landing Page
“How can I do the ad without any adjectives?”
30 secs
Copywriting
I love True Classic's upsell
30 secs
Landing Page
Growth Design's 60% open rate
1 min
Content
Two million clicks from one email
1 min
Copywriting
Lizzy's email worked on me
1 min
Sales
How the 🌀 took over LinkedIn
1 min
Referral
How to approach viral content marketing
20 secs
Content
Sky Bet's Perfect Offer
2 min
Copywriting
70% of Calvin Klein's tweets are questions
2 min
The most upvoted Reddit ad ever
1 min
Ads
How Chamaripa turned celeb heights into shoe sales
2 mins
SEO
Three ways to add warmth to your CTA
15 secs
Landing Page
My step-by-step guide to landing pages that convert
4 mins
Landing Page
Veed, Miro and Canva's strategy in one line
2 mins
Content
“The Dream 100”
3 mins
Sales
Innocent know how to write copy
1 min
One thousand replies to cold emails
3 mins
Sales
Barbie Newsjacking
30 secs
Creative
How Basecamp makes $99/month feel cheap
25 secs
Landing Page
Wine List's Counterintuitive Pricing
1 min
Landing Page
My favourite sales email pattern
20 secs
Sales
4 years. 4 AMA's. 1M views.
30 secs
Seven ways to build your “founder brand”
2 mins
My favourite “Meta Images”
1 min
Landing Page
10% of ARR from typo domains
30 secs
Creative
My new favourite agency ad
1 min
Ads
The content marketing sweet spot
1 min
Content
Nine marketing examples that tap into cognitive biases
3 min
Creative
The tale of two Twitter strategies
1 min
How Vogue tapped 5M views from a 3 year old interview
1 min
Content
Sticker Mule's plain text emails
30 secs
Sales
A crash course in improving your open rate
1 min
Retention
How to grow a YouTube channel in 2022
1 min
Content
Copywriting is more like math than you suspect
1 min
Copywriting
Inside Steven Bartlett's ad library
30 secs
Content
Don't write “labels”...
30 secs
Landing Page
I love this abandoned cart hook
1 min
Sales
My favourite indie rock band
10 secs
Creative
AG1's welcome offer is idiot-proof
30 secs
Brand
An influencer ad that doesn't SUCK
1 min
Ads
Why is the Angostura bitters label too big?
1 min
Creative
A crafty social media giveaway
30 secs
A brilliant response to Amazon cloning your product
1 min
Creative
How Jürgen Klopp makes fans smile
2 mins
Brand
Arc'teryx's TikTok Fame
1 min
I love Billboards designed for social
2 mins
How Chewy delights customers
3 mins
Brand
Refactoring UI: A lesson in high prices
3 mins
Landing Page
How brands make friends on Twitter
1 min
Using GIPHY for free brand awareness
3 mins
Content
If you want to grow on social make yourself easy to sum up
40 secs
A Table of Contents can work wonders for SEO
30 secs
SEO
How I got 2,000 new subscribers from Product Hunt
3 mins
Cronitor's Little Side-Project
2 mins
SEO
Kapwing's YouTube strategy
1 min
Content
How I promote my content
3 mins
Content
The marketing genius of Lil Nas X
4 mins
My guide to conversational copywriting
4 mins
Copywriting
How to write a landing page title
3 mins
Landing Page
People Warm to People, Not Brands
1 min
Brand
One Tweet. Eighty media placements.
30 secs
Brand
A simple idea that’s makes Gillette $60M/yr
2 mins
Referral
My Twitter Inspiration Handbook
6 mins
17 tips for great copywriting
5 mins
Copywriting
27 words that sum up the psychology of copywriting
30 secs
Copywriting
Grubhub's link building strategy
3 mins
SEO
Signal's Instagram Ads
1 min
Ads
Real Marketing
2 mins
Brand
£8k Instagram Giveaway → 1M followers
2 mins
A crash course in getting press and building links
4 mins
SEO
Neiman's magazine ads
30 secs
Ads
How LadBaby started a movement
3 mins
Brand
How to build a website which converts email subscribers
3 mins
Landing Page
A story about my dad and PPC ads
3 mins
Ads
The genius of Tesla's marketing strategy
2 mins
Brand
Taylordle
1 min
Content
Rewriting landing pages with a pro copywriter
3 mins
Landing Page
How Convert Kit grew from $1.5k to $100k MRR
3 mins
Sales
“Michelin Guide” Marketing
3 mins
Content
Email Segmentation — A practical example
3 mins
Retention
Counterpunch like Carl
2 mins
The most creative Coronavirus company pivots
2 mins
Creative
How a creative Google ad got an investor's attention
1 min
Ads
The genius of no name's brand
3 mins
Brand
Barilla's pasta playlist
30 secs
Creative
Using Unsplash for brand awareness and backlinks
2 mins
SEO
How Steve Jobs clarified Apple's message
2 mins
Copywriting
Let your customers write your copy for you
2 mins
Copywriting
How Rev. Chris grew 100k Instagram followers
2 mins
My guide to brand positioning
3 mins
Brand
The Vegetable Name Change
1 min
Creative
The marketing genius of Andrew Schulz
3 mins
Content
Growth Loops
4 mins
Referral
Why Burger King sponsored Stevenage F.C.
30 secs
Creative
My favourite low-budget viral ads
4 mins
Ads
How Nomad List dominates longer tail keywords
3 mins
SEO
Apple’s “Shot on iPhone” campaign
1 min
Ads
Dave Gerhardt's 1 line sales email
30 secs
Sales
Hey, I'm Harry. Every Monday I share:
• 3 short examples
• 2 copywriting tips
• 1 favourite tweet
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