![](https://ik.imagekit.io/o08ysq9vx/main/blue9.jpg)
![1 min](https://ik.imagekit.io/o08ysq9vx/main/blue9.jpg)
Innocent know how to write copy
1 min
Most new product launches look something like this.
![Generic product launches](https://ik.imagekit.io/o08ysq9vx/newsletters/nl29a/be2.png)
Innocent's look like this.
![Innocent Bolt from the Blue](https://ik.imagekit.io/o08ysq9vx/newsletters/nl29a/be2a.png)
“You have to entertain to educate because the other way around doesn’t work” — Walt Disney
Most new product launches look something like this.
Innocent's look like this.
“You have to entertain to educate because the other way around doesn’t work” — Walt Disney