2 min

70% of Calvin Klein's tweets are questions

2 min

Social

100% of Ralph Lauren's tweets are statements.

What's happening?

Calvin Klein Twitter Strategy

Well, since Elon took over Twitter's algorithm is open source. TL;DR:

1 reply is worth13.5 retweets and 27 likes.

Replies are HUGE. So take heed. Learn from Calvin:

“Don't write at the reader. Involve her.”

Calvin Klein Marketing Strategy

— Harry

Yes Please :)

Copywriting Examples

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Same interview. 700x reach.

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“Press B anytime to Buy”

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Innocent’s Wooly Hats

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Growth Design's 60% open rate

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Two million clicks from one email

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Lizzy's email worked on me

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How the 🌀 took over LinkedIn

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How to approach viral content marketing

2 min

Sky Bet's Perfect Offer

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70% of Calvin Klein's tweets are questions

1 min

The most upvoted Reddit ad ever

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How Chamaripa turned celeb heights into shoe sales

15 secs

Three ways to add warmth to your CTA

4 mins

My step-by-step guide to landing pages that convert

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3 mins

“The Dream 100”

1 min

Innocent know how to write copy

3 mins

One thousand replies to cold emails

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Barbie Newsjacking

25 secs

How Basecamp makes $99/month feel cheap

1 min

Wine List's Counterintuitive Pricing

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My favourite sales email pattern

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2 mins

Seven ways to build your “founder brand”

1 min

My favourite “Meta Images”

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10% of ARR from typo domains

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My new favourite agency ad

1 min

The content marketing sweet spot

3 min

Nine marketing examples that tap into cognitive biases

1 min

The tale of two Twitter strategies

1 min

How Vogue tapped 5M views from a 3 year old interview

30 secs

Sticker Mule's plain text emails

1 min

A crash course in improving your open rate

1 min

How to grow a YouTube channel in 2022

$1 min$

Copywriting is more like math than you suspect

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Inside Steven Bartlett's ad library

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Don't write “labels”...

1 min

I love this abandoned cart hook

10 secs

My favourite indie rock band

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AG1's welcome offer is idiot-proof

1 min

An influencer ad that doesn't SUCK

1 min

Why is the Angostura bitters label too big?

30 secs

A crafty social media giveaway

1 min

A brilliant response to Amazon cloning your product

2 mins

How Jürgen Klopp makes fans smile

1 min

Arc'teryx's TikTok Fame

2 mins

I love Billboards designed for social

3 mins

How Chewy delights customers

3 mins

Refactoring UI: A lesson in high prices

1 min

How brands make friends on Twitter

3 mins

Using GIPHY for free brand awareness

40 secs

If you want to grow on social make yourself easy to sum up

30 secs

A Table of Contents can work wonders for SEO

3 mins

How I got 2,000 new subscribers from Product Hunt

2 mins

Cronitor's Little Side-Project

1 min

Kapwing's YouTube strategy

3 mins

How I promote my content

4 mins

The marketing genius of Lil Nas X

4 mins

My guide to conversational copywriting

3 mins

How to write a landing page title

1 min

People Warm to People, Not Brands

30 secs

One Tweet. Eighty media placements.

2 mins

A simple idea that’s makes Gillette $60M/yr

6 mins

My Twitter Inspiration Handbook

5 mins

17 tips for great copywriting

30 secs

27 words that sum up the psychology of copywriting

3 mins

Grubhub's link building strategy

1 min

Signal's Instagram Ads

2 mins

Real Marketing

2 mins

£8k Instagram Giveaway → 1M followers

4 mins

A crash course in getting press and building links

30 secs

Neiman's magazine ads

3 mins

How LadBaby started a movement

3 mins

How to build a website which converts email subscribers

3 mins

A story about my dad and PPC ads

2 mins

The genius of Tesla's marketing strategy

1 min

Taylordle

3 mins

Rewriting landing pages with a pro copywriter

3 mins

How Convert Kit grew from $1.5k to $100k MRR

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“Michelin Guide” Marketing

3 mins

Email Segmentation — A practical example

2 mins

Counterpunch like Carl

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The most creative Coronavirus company pivots

1 min

How a creative Google ad got an investor's attention

3 mins

The genius of no name's brand

30 secs

Barilla's pasta playlist

2 mins

Using Unsplash for brand awareness and backlinks

2 mins

How Steve Jobs clarified Apple's message

2 mins

Let your customers write your copy for you

2 mins

How Rev. Chris grew 100k Instagram followers

3 mins

My guide to brand positioning

1 min

The Vegetable Name Change

3 mins

The marketing genius of Andrew Schulz

4 mins

Growth Loops

30 secs

Why Burger King sponsored Stevenage F.C.

4 mins

My favourite low-budget viral ads

3 mins

How Nomad List dominates longer tail keywords

1 min

Apple’s “Shot on iPhone” campaign

30 secs

Dave Gerhardt's 1 line sales email

Hey, I'm Harry. Every Monday I share:

• 3 short examples

• 2 copywriting tips

• 1 favourite tweet

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