2 min

70% of Calvin Klein's tweets are questions

2 min

Social

100% of Ralph Lauren's tweets are statements.

What's happening?

Calvin Klein Twitter Strategy

Well, since Elon took over Twitter's algorithm is open source. TL;DR:

1 reply is worth13.5 retweets and 27 likes.

Replies are HUGE. So take heed. Learn from Calvin:

“Don't write at the reader. Involve her.”

Calvin Klein Marketing Strategy

— Harry

Yes Please :)

Copywriting Examples

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Sky Bet's Perfect Offer

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70% of Calvin Klein's tweets are questions

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My favourite sales email pattern

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4 years. 4 AMA's. 1M views.

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Seven ways to build your “founder brand”

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This rebrand cost Tropicana $55M

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A crash course in improving your open rate

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The content marketing sweet spot

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How to grow a YouTube channel in 2022

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Nine marketing examples that tap into cognitive biases

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How to approach viral content marketing

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The tale of two Twitter strategies

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How to stop a competitor leeching off your brand name

40 secs

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My Twitter Inspiration Handbook

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17 tips for great copywriting

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Neiman's magazine ads

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Apple’s “Shot on iPhone” campaign

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Barilla's pasta playlist

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Cronitor's Little Side-Project

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People Warm to People, Not Brands

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Arc'teryx's TikTok Fame

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One Tweet. Eighty media placements.

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A simple idea that’s makes Gillette $60M/yr

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Signal's Instagram Ads

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Taylordle

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The Vegetable Name Change

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7 Backlinks in 27 minutes

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Kapwing's YouTube strategy

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A brilliant response to Amazon cloning your product

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My guide to brand positioning

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How I promote my content

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The best word of mouth strategies in the world

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Growth Loops

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How LadBaby started a movement

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The marketing genius of Lil Nas X

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Real Marketing

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“Michelin Guide” Marketing

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Why Burger King sponsored Stevenage F.C.

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The marketing genius of Andrew Schulz

4 mins

A crash course in getting press and building links

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My guide to conversational copywriting

30 secs

Dave Gerhardt's 1 line sales email

1 min

How brands make friends on Twitter

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Ahrefs' Social Proof

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27 words that sum up the psychology of copywriting

2 mins

How Jürgen Klopp makes fans smile

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How Jeff Johnson sold Nike's first shoes

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Counterpunch like Carl

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How Steve Jobs clarified Apple's message

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The most creative Coronavirus company pivots

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Grubhub's link building strategy

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How Chewy delights customers

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How a creative Google ad got an investor's attention

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My favourite low-budget viral ads

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How to build a website which converts email subscribers

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The genius of no name's brand

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A story about my dad and PPC ads

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How to write a landing page title

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Turning a restaurant robbery into a viral ad

Hey, I'm Harry. Every Monday I share:

• 3 short examples

• 2 copywriting tips

• 1 favourite tweet

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