2 min

70% of Calvin Klein's tweets are questions

100% of Ralph Lauren's tweets are statements.

What's happening?

Calvin Klein Twitter Strategy

Well, since Elon took over Twitter's algorithm is open source. TL;DR:

1 reply is worth13.5 retweets and 27 likes.

Replies are HUGE. So take heed. Learn from Calvin:

“Don't write at the reader. Involve her.”

Calvin Klein Marketing Strategy

— Harry

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