I love Blinkist's free trial paywall

What's the #1 objection to signing up for a free trial?

“I'll forget to cancel and get billed indefinitely”

99% of sites sweep this under the rug. Blinkist handles it upfront. Maximum transparency.

Does it work? Lucky for us they ran some A/B tests:

• 23% more trial signups

• 55% fewer customer complaints

• 6% to 74% increase in push notification opt-ins

Win! Win! Win! Sincerity sells.

Credit to the superb Jaycee Day who designed this and Growth Design (also superb) where I first read about it :)

Thanks for reading — Harry