![](https://ik.imagekit.io/o08ysq9vx/main/erd.png)
![3 mins](https://ik.imagekit.io/o08ysq9vx/main/erd.png)
One line. Eight Rhetorical Devices.
Last week I asked you for all the rhetorical devices in the line: “One Scoop. Once a day. Every day.”
I learnt a lot. So I'm dedicating this article to your answers. Believe it or not, there's eight!
1/ Parallelism
What it is: Repetition of a grammatical form
What it does: Gives a line rhythm
![Parallelism in Copywriting](https://ik.imagekit.io/o08ysq9vx/newsletters/nl17/nl1.png)
2/ Antithesis
What it is: Two opposite words placed side-by-side
What it does: Emphasises said opposites
![Antithesis in Copywriting](https://ik.imagekit.io/o08ysq9vx/newsletters/nl17/nl2aa.png)
3/ Scesis onomaton
What it is: Verbless copy
What it does: Quickens pace
![Scesis onomaton in Copywriting](https://ik.imagekit.io/o08ysq9vx/newsletters/nl17/nl3aa.png)
4/ Polyptoton
What it is: Repeated use of words sharing the same root
What it does: Bewitches words into memorable phrases
![Polyptoton in Copywriting Examples](https://ik.imagekit.io/o08ysq9vx/newsletters/nl17/nl5aa.png)
5/ Asyndeton
What it is: Intentional omission of conjunctions
What it does: Adds crispness, conviction, elegance
![Asyndeton in Copywriting Examples](https://ik.imagekit.io/o08ysq9vx/newsletters/nl17/nl4aa.png)
6/ Tricolon
What it is: Power of Three
What it does: Rolls of the tongue
![Tricolon in Copywriting Examples](https://ik.imagekit.io/o08ysq9vx/newsletters/nl17/t7.png)
7/ Alliteration
What it is: You already know!
What it does: Propels the reader along
![Alliteration in Copywriting Examples](https://ik.imagekit.io/o08ysq9vx/newsletters/nl17/t8.png)
8/ Epistrophe
What it is: Repetition at the end of successive clauses
What it does: Adds a little chime
![Epistrophe in Copywriting Examples](https://ik.imagekit.io/o08ysq9vx/newsletters/nl17/t6.png)
Thanks for reading — Harry