How Basecamp makes $99/month feel cheap
25 secs
Landing Page
1/ Sets expectations before you see price
2/ Create comparison which frames Basecamp favourably
3/ Uses comparison to anchor customers to higher price
— Harry
Lizzy's email worked on me
1 min
Sales
The saleswoman closing 33% of cold pitches
2 min
Sales
Don't write “labels”...
30 secs
Landing Page
“How can I do the ad without any adjectives?”
30 secs
Copywriting
Two million clicks from one email
1 min
Copywriting
10% of ARR from typo domains
30 secs
Creative
My new favourite agency ad
1 min
Ads
AG1's welcome offer is idiot-proof
30 secs
Brand
One of these videos has 18M views
30 secs
Copywriting
Inside Steven Bartlett's ad library
30 secs
Content
“The Dream 100”
3 mins
Sales
How the 🌀 took over LinkedIn
1 min
Referral
Same interview. 700x reach.
30 secs
Bou's Near-Perfect Google ad
2 mins
Copywriting
Innocent know how to write copy
1 min
A full-time “pizza influencer”
2 mins
Content
Three ways to add warmth to your CTA
15 secs
Landing Page
“Press B anytime to Buy”
30 secs
Landing Page
An influencer ad that doesn't SUCK
1 min
Ads
I love True Classic's upsell
30 secs
Landing Page
How Vogue tapped 5M views from a 3 year old interview
1 min
Content
Rows' homepage test that doubled conversions
1 min
Landing Page
Growth Design's 60% open rate
1 min
Content
Sky Bet's Perfect Offer
2 min
Copywriting
70% of Calvin Klein's tweets are questions
2 min
Adobe's Perfect TikTok
2 min
Ads
I love this abandoned cart hook
1 min
Sales
The most upvoted Reddit ad ever
1 min
Ads
Should you offer a free trial?
30 secs
Landing Page
One thousand replies to cold emails
3 mins
Sales
Posting seltzer. Making money.
2 mins
Creative
How Loom Created a Category
2 min
Brand
Sticker Mule's plain text emails
30 secs
Sales
Barbie Newsjacking
30 secs
Creative
“Make Ugly Ads”
30 secs
Ads
Why is the Angostura bitters label too big?
1 min
Creative
Four (not boring) ways to name a new product line
30 secs
Copywriting
The cold email that started a $100M / yr company
2 mins
Sales
Reforge and the Strategic Use of Language
30 secs
Brand
A crafty social media giveaway
30 secs
Innocent’s Wooly Hats
30 secs
Creative
The chocolate that goes viral every day
2 mins
Ads
How Chamaripa turned celeb heights into shoe sales
2 mins
SEO
My favourite indie rock band
10 secs
Creative
My step-by-step guide to landing pages that convert
4 mins
Landing Page
One line. Eight Rhetorical Devices.
3 mins
Copywriting
Wine List's Counterintuitive Pricing
1 min
Landing Page
Veed, Miro and Canva's strategy in one line
2 mins
Content
My favourite sales email pattern
20 secs
Sales
Four ways to write a CTA
30 secs
Landing Page
I love Blinkist's free trial paywall
1 min
Landing Page
4 years. 4 AMA's. 1M views.
30 secs
Seven ways to build your “founder brand”
2 mins
This rebrand cost Tropicana $55M
1 min
Brand
A crash course in improving your open rate
1 min
Retention
The content marketing sweet spot
1 min
Content
How to grow a YouTube channel in 2022
1 min
Content
Nine marketing examples that tap into cognitive biases
3 min
Creative
How to approach viral content marketing
20 secs
Content
Copywriting is more like math than you suspect
1 min
Copywriting
I love this DTC retention strategy
1 min
Retention
The tale of two Twitter strategies
1 min
How Basecamp makes $99/month feel cheap
25 secs
Landing Page
My favourite “Meta Images”
1 min
Landing Page
How to stop a competitor leeching off your brand name
20 secs
Ads
If you want to grow on social make yourself easy to sum up
40 secs
I love Billboards designed for social
2 mins
My Twitter Inspiration Handbook
6 mins
17 tips for great copywriting
5 mins
Copywriting
Neiman's magazine ads
30 secs
Ads
Apple’s “Shot on iPhone” campaign
1 min
Ads
Barilla's pasta playlist
30 secs
Creative
Cronitor's Little Side-Project
2 mins
SEO
People Warm to People, Not Brands
1 min
Brand
Arc'teryx's TikTok Fame
1 min
One Tweet. Eighty media placements.
30 secs
Brand
A Table of Contents can work wonders for SEO
30 secs
SEO
A simple idea that’s makes Gillette $60M/yr
2 mins
Referral
Signal's Instagram Ads
1 min
Ads
Taylordle
1 min
Content
The Vegetable Name Change
1 min
Creative
7 Backlinks in 27 minutes
2 mins
SEO
How Convert Kit grew from $1.5k to $100k MRR
3 mins
Sales
Worldle's referral loop
1 min
Referral
Kapwing's YouTube strategy
1 min
Content
A brilliant response to Amazon cloning your product
1 min
Creative
My guide to brand positioning
3 mins
Brand
Rewriting landing pages with a pro copywriter
3 mins
Landing Page
How I promote my content
3 mins
Content
The best word of mouth strategies in the world
2 mins
Referral
Growth Loops
4 mins
Referral
How LadBaby started a movement
3 mins
Brand
The marketing genius of Lil Nas X
4 mins
Real Marketing
2 mins
Brand
“Michelin Guide” Marketing
3 mins
Content
Why Burger King sponsored Stevenage F.C.
30 secs
Creative
£8k Instagram Giveaway → 1M followers
2 mins
Using Unsplash for brand awareness and backlinks
2 mins
SEO
The marketing genius of Andrew Schulz
3 mins
Content
A crash course in getting press and building links
4 mins
SEO
My guide to conversational copywriting
4 mins
Copywriting
Dave Gerhardt's 1 line sales email
30 secs
Sales
How brands make friends on Twitter
1 min
Ahrefs' Social Proof
30 secs
Landing Page
27 words that sum up the psychology of copywriting
30 secs
Copywriting
How Jürgen Klopp makes fans smile
2 mins
Brand
How Jeff Johnson sold Nike's first shoes
4 mins
Sales
Counterpunch like Carl
2 mins
How Steve Jobs clarified Apple's message
2 mins
Copywriting
The most creative Coronavirus company pivots
2 mins
Creative
Grubhub's link building strategy
3 mins
SEO
How Chewy delights customers
3 mins
Brand
How a creative Google ad got an investor's attention
1 min
Ads
Surprising a customer with birthday cake
1 min
Retention
My favourite low-budget viral ads
4 mins
Ads
How to build a website which converts email subscribers
3 mins
Landing Page
The genius of no name's brand
3 mins
Brand
A story about my dad and PPC ads
3 mins
Ads
How to write a landing page title
3 mins
Landing Page
Turning a restaurant robbery into a viral ad
30 secs
Creative
Hey, I'm Harry. Every Monday I share:
• 3 short examples
• 2 copywriting tips
• 1 favourite tweet
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