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NEWSLETTER NEWSLETTER
Mixtapes
#1 Marketing Newsletter”
Read by 130k
1 min

I love this abandoned cart hook

Sales
30 secs

Reforge and the Strategic Use of Language

Brand
30 secs

Four ways to write a CTA

Landing Page
30 secs

I love True Classic's upsell

Landing Page
3 mins

One thousand replies to cold emails

Sales
30 secs

“Make Ugly Ads”

Ads
30 secs

Innocent’s Wooly Hats

Creative
4 mins

My step-by-step guide to landing pages that convert

Landing Page
1 min

Wine List's Counterintuitive Pricing

Landing Page
1 min

The content marketing sweet spot

Content
1 min

Worldle's referral loop

Referral
30 secs

27 words that sum up the psychology of copywriting

Copywriting
2 mins

The most creative Coronavirus company pivots

Creative
3 mins

6 keys to sharing content on Twitter

3 mins

SEO project marketing

SEO
1 min

I love Blinkist's free trial paywall

Landing Page
20 secs

How to stop a competitor leeching off your brand name

Ads
30 secs

Neiman's magazine ads

Ads
30 secs

Barilla's pasta playlist

Creative
1 min

Arc'teryx's TikTok Fame

3 mins

How Convert Kit grew from $1.5k to $100k MRR

Sales
1 min

Kapwing's YouTube strategy

Content
4 mins

How Jeff Johnson sold Nike's first shoes

Sales
1 min

How a creative Google ad got an investor's attention

Ads
3 mins

Email Segmentation — A practical example

Retention
2 mins

The genius of Tesla's marketing strategy

Brand
2 mins

Let your customers write your copy for you

Copywriting
2 min

Adobe's Perfect TikTok

Ads
1 min

The most upvoted Reddit ad ever

Ads
2 mins

The cold email that started a $100M / yr company

Sales
1 min

How to grow a YouTube channel in 2022

Content
1 min

People Warm to People, Not Brands

Brand
3 mins

How LadBaby started a movement

Brand
30 secs

Why Burger King sponsored Stevenage F.C.

Creative
2 mins

How Jürgen Klopp makes fans smile

Brand
30 secs

Turning a restaurant robbery into a viral ad

Creative
1 min

What to do if Joe Rogan recommends your product?

Ads
3 mins

Reaching 3.7 million people posting canvases to YouTubers

4 mins

How step by step keyword research led to an SEO goldmine

Seo
1 min

Rows' homepage test that doubled conversions

Landing Page
2 min

Sky Bet's Perfect Offer

Copywriting
2 min

How Loom Created a Category

Brand
10 secs

My favourite indie rock band

Creative
3 min

Nine marketing examples that tap into cognitive biases

Creative
20 secs

How to approach viral content marketing

Content
1 min

I love this DTC retention strategy

Retention
2 mins

I love Billboards designed for social

5 mins

17 tips for great copywriting

Copywriting
1 min

Apple’s “Shot on iPhone” campaign

Ads
30 secs

One Tweet. Eighty media placements.

Brand
3 mins

My guide to brand positioning

Brand
3 mins

Grubhub's link building strategy

SEO
3 mins

How to build a website which converts email subscribers

Landing Page
1 min

How Volvo won the Super Bowl (without running an ad)

Creative
1 min

Share a Coke

Referral
3 mins

Marketing tools are damaging your SEO. And how to fix it.

SEO
3 mins

The key to self promotion on Reddit

Content
2 mins

100 thank you cards. $5,200 extra revenue

Referral
30 secs

“Press B anytime to Buy”

Landing Page
1 min

An influencer ad that doesn't SUCK

Ads
2 mins

How Chamaripa turned celeb heights into shoe sales

SEO
2 mins

Veed, Miro and Canva's strategy in one line

Content
20 secs

My favourite sales email pattern

Sales
1 min

This rebrand cost Tropicana $55M

Brand
1 min

A crash course in improving your open rate

Retention
30 secs

A Table of Contents can work wonders for SEO

SEO
1 min

Signal's Instagram Ads

Ads
2 mins

7 Backlinks in 27 minutes

SEO
2 mins

The best word of mouth strategies in the world

Referral
2 mins

Using Unsplash for brand awareness and backlinks

SEO
2 mins

How Steve Jobs clarified Apple's message

Copywriting
2 mins

How to get Tom Hanks on your podcast

Creative
3 mins

Why Notion's sign-up form converts so well

Landing Page
Patreon

Costly Signalling Theory

Sales
3 mins

Serve a niche market. Get more attention

Brand
1 min

How to write a funny cold email

Sales
1 min

Use Intercom to build customer goodwill

Retention
1 min

How 2 minutes of personalisation transforms your cold emails

Sales
2 min

70% of Calvin Klein's tweets are questions

30 secs

Should you offer a free trial?

Landing Page
2 mins

Posting seltzer. Making money.

Creative
1 min

Why is the Angostura bitters label too big?

Creative
30 secs

Four (not boring) ways to name a new product line

Copywriting
2 mins

The chocolate that goes viral every day

Ads
30 secs

4 years. 4 AMA's. 1M views.

1 min

Copywriting is more like math than you suspect

Copywriting
2 mins

A simple idea that’s makes Gillette $60M/yr

Referral
4 mins

A crash course in getting press and building links

SEO
30 secs

Dave Gerhardt's 1 line sales email

Sales
2 mins

Counterpunch like Carl

3 mins

How Chewy delights customers

Brand
4 mins

My favourite low-budget viral ads

Ads
3 mins

How to write a landing page title

Landing Page
3 mins

How I got 2,000 new subscribers from Product Hunt

3 mins

How Nomad List dominates longer tail keywords

SEO
1 min

CD Baby's confirmation email

Brand
3 mins

A much improved newsletter sign up flow

Retention
2 mins

The “best sales email ever” from a personalised t-shirt company

Sales
1 min

How Vogue tapped 5M views from a 3 year old interview

Content
1 min

Growth Design's 60% open rate

Content
Hey, I'm Harry. Every Monday I share:
3 short examples
2 copywriting tips
1 favourite tweet
Marketers voted it the “#1 marketing newsletter”. 130k people enjoy it.
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Dave Gerhadt
“My favourite newsletter on the web”
Dave Gerhadt
“The newsletter is so f***ing great!”
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“Better than my marketing degree
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“🦄🦄🦄 — Nuff said
Dave Gerhadt
“The best thing is it works
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“How is this still free?
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“A genius that actually gives a sh*t
Anne-Laure Le-Cnuff
“I have no regrets
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Best newsletter I'm subbed to”
Dave Gerhadt
“You ALWAYS find something useful”
Dave Gerhadt
“No fluff marketing. Works right now
Dave Gerhadt
“Shit you actually want in your inbox”
Dave Gerhadt
“Sadly, there's only one Harry Dry”
Anne-Laure Le-Cnuff
“Most wisdom per newsletter of all time
Dave Gerhadt
“One of the best marketers I know”
Dave Gerhadt
One of the best things on the web”
Dave Gerhadt
“I can feel my brain getting smarter
Anne-Laure Le-Cnuff
“The Sir Alex Ferguson of marketing”
Dave Gerhadt
“I haven't read a bad one yet”
Dave Gerhadt
I wanna be Harry when I grow up”
Dave Gerhadt
Gems everywhere
Dave Gerhadt
Dangerous in the wrong hands”
Anne-Laure Le-Cnuff
“If you don’t read Marketing Examples you aren’t really a marketer
Dave Gerhadt
“I literally can't wait for new issues”
Dave Gerhadt
“Multiple notifications so I never miss it
Dave Gerhadt
“The only newsletter I share with every person that joins my team”