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![2 min](https://ik.imagekit.io/o08ysq9vx/main/skybet30.jpg)
Sky Bet's Perfect Offer
The average cost to acquire a betting customer is ~£200. SkyBet are doing it for £2.60. What?!
Okay. So. 99% of bookmakers have some kind of “Bet £10, get a £20 free bet” offer. Cool. Whatever. No differentiation.
![Nearly all betting offers](https://ik.imagekit.io/o08ysq9vx/newsletters/nl23a/nm3.jpg)
Sky Bet came up with something wildly different:
“Super 6: Predict six correct scores. Win £1 Million.”
All you need is a Sky Bet account. Why such a hit?
- Low friction: Completely free, takes 20 seconds
- Fits into my life: “I'm watching the games anyway”
- Fits into my social life: “All my friends play”
- Huge prize: A million is a talk trigger
- Seems doable: “Guess six scores? Can’t be that hard.”
Of course, they don't tell you that guessing six exact football scores is about as likely as winning the lottery. Alas. Probability.
![Sky Bet Super 6 Offer](https://ik.imagekit.io/o08ysq9vx/newsletters/nl23a/nm4.jpg)
The numbers speak for themselves.
• 15 years. £13 million paid. 5 million downloads.
• Napkin maths: 13/5 = £2.60 CPL
• Sky Bet valuation up 600% since launch (now £3.5 billion)
And that, friends and enemies, is why you learn how to write an offer. Hope whoever came up with it got a slice.
— Harry