2 min

Sky Bet's Perfect Offer


The average cost to acquire a betting customer is ~£200. SkyBet are doing it for £2.60. What?!

Okay. So. 99% of bookmakers have some kind of “Bet £10, get a £20 free bet” offer. Cool. Whatever. No differentiation.

Nearly all betting offers

Sky Bet came up with something wildly different:

Super 6: Predict six correct scores. Win £1 Million.”

All you need is a Sky Bet account. Why such a hit?

- Low friction: Completely free, takes 20 seconds

- Fits into my life: “I'm watching the games anyway”

- Fits into my social life: “All my friends play”

- Huge prize: A million is a talk trigger

- Seems doable: “Guess six scores? Can’t be that hard.”

Of course, they don't tell you that guessing six exact football scores is about as likely as winning the lottery. Alas. Probability.

Sky Bet Super 6 Offer

The numbers speak for themselves.

• 15 years. £13 million paid. 5 million downloads.

• Napkin maths: 13/5 = £2.60 CPL

• Sky Bet valuation up 600% since launch (now £3.5 billion)

And that, friends and enemies, is why you learn how to write an offer. Hope whoever came up with it got a slice.

— Harry

Share on
cegfilterplus copy 6
cegfilterplus copy 5
Group 3 Copy 2 1
Group 3 Copy 3
CopywritingLanding Page
#1 Marketing Newsletter”
Read by 130k
Hey, I'm Harry. Every Monday I share:
3 short examples
2 copywriting tips
1 favourite tweet
Marketers voted it the “#1 marketing newsletter”. 130k people enjoy it.
Try it
Dave Gerhadt
“My favourite newsletter on the web”
Dave Gerhadt
“The newsletter is so f***ing great!”
Dave Gerhadt
“Better than my marketing degree
Dave Gerhadt
“🦄🦄🦄 — Nuff said
Dave Gerhadt
“The best thing is it works
Dave Gerhadt
“How is this still free?
Dave Gerhadt
“A genius that actually gives a sh*t
Anne-Laure Le-Cnuff
“I have no regrets
Dave Gerhadt
Best newsletter I'm subbed to”
Dave Gerhadt
“You ALWAYS find something useful”
Dave Gerhadt
“No fluff marketing. Works right now
Dave Gerhadt
“Shit you actually want in your inbox”
Dave Gerhadt
“Sadly, there's only one Harry Dry”
Anne-Laure Le-Cnuff
“Most wisdom per newsletter of all time
Dave Gerhadt
“One of the best marketers I know”
Dave Gerhadt
One of the best things on the web”
Dave Gerhadt
“I can feel my brain getting smarter
Anne-Laure Le-Cnuff
“The Sir Alex Ferguson of marketing”
Dave Gerhadt
“I haven't read a bad one yet”
Dave Gerhadt
I wanna be Harry when I grow up”
Dave Gerhadt
Gems everywhere
Dave Gerhadt
Dangerous in the wrong hands”
Anne-Laure Le-Cnuff
“If you don’t read Marketing Examples you aren’t really a marketer
Dave Gerhadt
“I literally can't wait for new issues”
Dave Gerhadt
“Multiple notifications so I never miss it
Dave Gerhadt
“The only newsletter I share with every person that joins my team”