AG1's welcome offer is idiot-proof

There’s ONE way to buy Athletic Greens.

You go on their homepage, you buy the welcome kit. Free shaker, free scooper, free delivery. Everything you need. One button to press. Idiot proof.

But options are harmless, right? You'd rather a choice.

Let me remind you of Trout & Reis's first immutable law of branding.

“The power of your brand is inversely proportional to its scope.”

Imagine AG1 mango. Or strawberry kiwi. Different sizes. Stick packs. “Let's make a bar”. Now it's just another nutrition company.

But when Huberman et al. say “Drink AG1” it sticks. Don't make me think.

Thanks for reading — Harry