Reforge and the Strategic Use of Language
30 secs
Brand
Last week I started getting some interesting LinkedIn notifications.
On a micro level it’s a clever growth loop.
On a macro level it’s clever positioning.
Why are people proud to show off Reforge? Well, the language you use determines the box you're put in.
It's not a “online course”. It's “elite education”.
“It isn't the whiskey they choose, it's the image” — David Ogilvy
— Harry
