Inside Steven Bartlett's ad library
30 secs
Content
Fifty small-budget campaigns testing thumbnails for future podcasts. Whichever one has highest CTR gets picked. Clever.
— Harry
Lizzy's email worked on me
1 min
Sales
The saleswoman closing 33% of cold pitches
2 min
Sales
Don't write “labels”...
30 secs
Landing Page
“How can I do the ad without any adjectives?”
30 secs
Copywriting
Two million clicks from one email
1 min
Copywriting
10% of ARR from typo domains
30 secs
Creative
My new favourite agency ad
1 min
Ads
AG1's welcome offer is idiot-proof
30 secs
Brand
One of these videos has 18M views
30 secs
Copywriting
Inside Steven Bartlett's ad library
30 secs
Content
“The Dream 100”
3 mins
Sales
How the 🌀 took over LinkedIn
1 min
Referral
Same interview. 700x reach.
30 secs
Bou's Near-Perfect Google ad
2 mins
Copywriting
Innocent know how to write copy
1 min
A full-time “pizza influencer”
2 mins
Content
Three ways to add warmth to your CTA
15 secs
Landing Page
“Press B anytime to Buy”
30 secs
Landing Page
An influencer ad that doesn't SUCK
1 min
Ads
I love True Classic's upsell
30 secs
Landing Page
How Vogue tapped 5M views from a 3 year old interview
1 min
Content
Rows' homepage test that doubled conversions
1 min
Landing Page
Growth Design's 60% open rate
1 min
Content
Sky Bet's Perfect Offer
2 min
Copywriting
70% of Calvin Klein's tweets are questions
2 min
Adobe's Perfect TikTok
2 min
Ads
I love this abandoned cart hook
1 min
Sales
The most upvoted Reddit ad ever
1 min
Ads
Should you offer a free trial?
30 secs
Landing Page
One thousand replies to cold emails
3 mins
Sales
Posting seltzer. Making money.
2 mins
Creative
How Loom Created a Category
2 min
Brand
Sticker Mule's plain text emails
30 secs
Sales
Barbie Newsjacking
30 secs
Creative
“Make Ugly Ads”
30 secs
Ads
Why is the Angostura bitters label too big?
1 min
Creative
Four (not boring) ways to name a new product line
30 secs
Copywriting
The cold email that started a $100M / yr company
2 mins
Sales
Reforge and the Strategic Use of Language
30 secs
Brand
A crafty social media giveaway
30 secs
Innocent’s Wooly Hats
30 secs
Creative
The chocolate that goes viral every day
2 mins
Ads
How Chamaripa turned celeb heights into shoe sales
2 mins
SEO
My favourite indie rock band
10 secs
Creative
My step-by-step guide to landing pages that convert
4 mins
Landing Page
One line. Eight Rhetorical Devices.
3 mins
Copywriting
Wine List's Counterintuitive Pricing
1 min
Landing Page
Veed, Miro and Canva's strategy in one line
2 mins
Content
My favourite sales email pattern
20 secs
Sales
Four ways to write a CTA
30 secs
Landing Page
I love Blinkist's free trial paywall
1 min
Landing Page
4 years. 4 AMA's. 1M views.
30 secs
Seven ways to build your “founder brand”
2 mins
This rebrand cost Tropicana $55M
1 min
Brand
A crash course in improving your open rate
1 min
Retention
The content marketing sweet spot
1 min
Content
How to grow a YouTube channel in 2022
1 min
Content
Nine marketing examples that tap into cognitive biases
3 min
Creative
How to approach viral content marketing
20 secs
Content
Copywriting is more like math than you suspect
1 min
Copywriting
I love this DTC retention strategy
1 min
Retention
The tale of two Twitter strategies
1 min
How Basecamp makes $99/month feel cheap
25 secs
Landing Page
My favourite “Meta Images”
1 min
Landing Page
How to stop a competitor leeching off your brand name
20 secs
Ads
If you want to grow on social make yourself easy to sum up
40 secs
I love Billboards designed for social
2 mins
My Twitter Inspiration Handbook
6 mins
17 tips for great copywriting
5 mins
Copywriting
Neiman's magazine ads
30 secs
Ads
Apple’s “Shot on iPhone” campaign
1 min
Ads
Barilla's pasta playlist
30 secs
Creative
Cronitor's Little Side-Project
2 mins
SEO
People Warm to People, Not Brands
1 min
Brand
Arc'teryx's TikTok Fame
1 min
One Tweet. Eighty media placements.
30 secs
Brand
A Table of Contents can work wonders for SEO
30 secs
SEO
A simple idea that’s makes Gillette $60M/yr
2 mins
Referral
Signal's Instagram Ads
1 min
Ads
Taylordle
1 min
Content
The Vegetable Name Change
1 min
Creative
7 Backlinks in 27 minutes
2 mins
SEO
How Convert Kit grew from $1.5k to $100k MRR
3 mins
Sales
Worldle's referral loop
1 min
Referral
Kapwing's YouTube strategy
1 min
Content
A brilliant response to Amazon cloning your product
1 min
Creative
My guide to brand positioning
3 mins
Brand
Rewriting landing pages with a pro copywriter
3 mins
Landing Page
How I promote my content
3 mins
Content
The best word of mouth strategies in the world
2 mins
Referral
Growth Loops
4 mins
Referral
How LadBaby started a movement
3 mins
Brand
The marketing genius of Lil Nas X
4 mins
Real Marketing
2 mins
Brand
“Michelin Guide” Marketing
3 mins
Content
Why Burger King sponsored Stevenage F.C.
30 secs
Creative
£8k Instagram Giveaway → 1M followers
2 mins
Using Unsplash for brand awareness and backlinks
2 mins
SEO
The marketing genius of Andrew Schulz
3 mins
Content
A crash course in getting press and building links
4 mins
SEO
My guide to conversational copywriting
4 mins
Copywriting
Dave Gerhardt's 1 line sales email
30 secs
Sales
How brands make friends on Twitter
1 min
Ahrefs' Social Proof
30 secs
Landing Page
27 words that sum up the psychology of copywriting
30 secs
Copywriting
How Jürgen Klopp makes fans smile
2 mins
Brand
How Jeff Johnson sold Nike's first shoes
4 mins
Sales
Counterpunch like Carl
2 mins
How Steve Jobs clarified Apple's message
2 mins
Copywriting
The most creative Coronavirus company pivots
2 mins
Creative
Grubhub's link building strategy
3 mins
SEO
How Chewy delights customers
3 mins
Brand
How a creative Google ad got an investor's attention
1 min
Ads
Surprising a customer with birthday cake
1 min
Retention
My favourite low-budget viral ads
4 mins
Ads
How to build a website which converts email subscribers
3 mins
Landing Page
The genius of no name's brand
3 mins
Brand
A story about my dad and PPC ads
3 mins
Ads
How to write a landing page title
3 mins
Landing Page
Turning a restaurant robbery into a viral ad
30 secs
Creative
Hey, I'm Harry. Every Monday I share:
• 3 short examples
• 2 copywriting tips
• 1 favourite tweet
Marketers voted it the “#1 marketing newsletter”. 130k people enjoy it.
“My favourite newsletter on the web”
“The newsletter is so f***ing great!”
“Better than my marketing degree”
“🦄🦄🦄 — Nuff said”
“The best thing is it works”
“How is this still free?”
“A genius that actually gives a sh*t”
“I have no regrets”
“Best newsletter I'm subbed to”
“You ALWAYS find something useful”
“No fluff marketing. Works right now”
“Shit you actually want in your inbox”
“Sadly, there's only one Harry Dry”
“Most wisdom per newsletter of all time”
“One of the best marketers I know”
“One of the best things on the web”
“I can feel my brain getting smarter”
“The Sir Alex Ferguson of marketing”
“I haven't read a bad one yet”
“I wanna be Harry when I grow up”
“Gems everywhere”
“Dangerous in the wrong hands”
“If you don’t read Marketing Examples you aren’t really a marketer”
“I literally can't wait for new issues”
“Multiple notifications so I never miss it”
“The only newsletter I share with every person that joins my team”