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A photo of my inbox last Friday
Spot the odd one out.
9 out of 10 subject lines compete on juiciness. One on reputation.
“New: 🍿 Case Study #052”
Anti-clickbait. In a sea of hyperbole.
I've seen the same popcorn emoji fifty times. I'm primed. I know it's good. They don't have to shout. Consistency is how you build a brand.
— Harry
