Bou's Near-Perfect Google ad
2 mins
Copywriting
Ten years ago Dave Trott drew a triangle on a flipchat and said “every ad needs three things”.
- Impact: “You've got to get noticed”
- Communication: “You've got to tell me what”
- Persuasion: “You've got to tell me why”
Most ads just do the “communication” part.
- “We're a brand agency”
- “No s***. I just googled that”
Look what happens when you do all three.
Jesse from Bou tells me it's their best performing ad.— Harry
