A Table of Contents can work wonders for SEO
30 secs
SEO
1/ Anchor links are included in the SERP
2/ Keywords rank long-tail in Google
3/ Better UX means longer session duration (a ranking factor)
Credit to Pat Walls for this tip. He ran A/B tests on Starter Story and found a 2.6x increase in session duration after adding a Table of Contents.
Thanks for reading — Harry