![](https://ik.imagekit.io/o08ysq9vx/main/arcteryx1.jpg)
![1 min](https://ik.imagekit.io/o08ysq9vx/main/arcteryx1.jpg)
Arc'teryx's TikTok Fame
1 min
Social media marketing in a line.
“Find the overlap between what your brand wants to say and what your audience wants to hear” — Matthew Kobach
Yesterday I saw a good example: A TikTok trend of people taking showers in Arc'teryx's extra waterproof jackets (started by Arc'teryx last year).
~111M cumulative views.
![Arc'teryx's Tik Tok Marketing Trend](https://ik.imagekit.io/o08ysq9vx/newsletters/nl6/nl1c.jpg)
Thanks for reading — Harry