1 min

Arc'teryx's TikTok Fame

1 min

Social

Social media marketing in a line.

“Find the overlap between what your brand wants to say and what your audience wants to hear” — Matthew Kobach

Yesterday I saw a good example: A TikTok trend of people taking showers in Arc'teryx's extra waterproof jackets (started by Arc'teryx last year).

~111M cumulative views.

Arc'teryx's Tik Tok Marketing Trend

Thanks for reading — Harry

Yes Please :)

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Hey, I'm Harry. Every Monday I share:

• 3 short examples

• 2 copywriting tips

• 1 favourite tweet

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