2 mins

7 Backlinks in 27 minutes

SEO

When I made Copywriting Examples the goal was to rank #1 on Google. I need backlinks. So last week...

• I texted anyone who'd “interviewed” me in the last two years

• Asking if they could update the article

• With a “P.S.” about Copywriting Examples

• And woke up to seven new links

Easy link building

This isn't clever, it's obvious. That's why I'm sharing it.

“What obvious thing are we missing?” is a better question than “What exciting thing could we be doing?”

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NEWSLETTER NEWSLETTER
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1 min

Lizzy's email worked on me

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2 min

The saleswoman closing 33% of cold pitches

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30 secs

Don't write “labels”...

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30 secs

“How can I do the ad without any adjectives?”

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Two million clicks from one email

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10% of ARR from typo domains

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My new favourite agency ad

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AG1's welcome offer is idiot-proof

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One of these videos has 18M views

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Inside Steven Bartlett's ad library

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“The Dream 100”

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How the 🌀 took over LinkedIn

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Same interview. 700x reach.

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Bou's Near-Perfect Google ad

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Innocent know how to write copy

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A full-time “pizza influencer”

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Three ways to add warmth to your CTA

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“Press B anytime to Buy”

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1 min

An influencer ad that doesn't SUCK

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I love True Classic's upsell

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1 min

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Rows' homepage test that doubled conversions

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Growth Design's 60% open rate

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Sky Bet's Perfect Offer

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Adobe's Perfect TikTok

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Posting seltzer. Making money.

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Sticker Mule's plain text emails

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Barbie Newsjacking

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“Make Ugly Ads”

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Four (not boring) ways to name a new product line

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The cold email that started a $100M / yr company

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30 secs

Reforge and the Strategic Use of Language

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A crafty social media giveaway

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Innocent’s Wooly Hats

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The chocolate that goes viral every day

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10 secs

My favourite indie rock band

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My step-by-step guide to landing pages that convert

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One line. Eight Rhetorical Devices.

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1 min

Wine List's Counterintuitive Pricing

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Veed, Miro and Canva's strategy in one line

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My favourite sales email pattern

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Four ways to write a CTA

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I love Blinkist's free trial paywall

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4 years. 4 AMA's. 1M views.

2 mins

Seven ways to build your “founder brand”

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1 min

A crash course in improving your open rate

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The content marketing sweet spot

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1 min

How to grow a YouTube channel in 2022

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3 min

Nine marketing examples that tap into cognitive biases

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20 secs

How to approach viral content marketing

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1 min

Copywriting is more like math than you suspect

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1 min

I love this DTC retention strategy

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1 min

The tale of two Twitter strategies

25 secs

How Basecamp makes $99/month feel cheap

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My favourite “Meta Images”

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20 secs

How to stop a competitor leeching off your brand name

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40 secs

If you want to grow on social make yourself easy to sum up

2 mins

I love Billboards designed for social

6 mins

My Twitter Inspiration Handbook

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17 tips for great copywriting

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30 secs

Neiman's magazine ads

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1 min

Apple’s “Shot on iPhone” campaign

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30 secs

Barilla's pasta playlist

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2 mins

Cronitor's Little Side-Project

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1 min

People Warm to People, Not Brands

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1 min

Arc'teryx's TikTok Fame

30 secs

One Tweet. Eighty media placements.

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30 secs

A Table of Contents can work wonders for SEO

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2 mins

A simple idea that’s makes Gillette $60M/yr

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1 min

Signal's Instagram Ads

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1 min

Taylordle

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1 min

The Vegetable Name Change

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2 mins

7 Backlinks in 27 minutes

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3 mins

How Convert Kit grew from $1.5k to $100k MRR

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1 min

Worldle's referral loop

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1 min

Kapwing's YouTube strategy

Content
1 min

A brilliant response to Amazon cloning your product

Creative
3 mins

My guide to brand positioning

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3 mins

Rewriting landing pages with a pro copywriter

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3 mins

How I promote my content

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2 mins

The best word of mouth strategies in the world

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4 mins

Growth Loops

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3 mins

How LadBaby started a movement

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The marketing genius of Lil Nas X

2 mins

Real Marketing

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“Michelin Guide” Marketing

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Why Burger King sponsored Stevenage F.C.

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£8k Instagram Giveaway → 1M followers

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The marketing genius of Andrew Schulz

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A crash course in getting press and building links

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My guide to conversational copywriting

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30 secs

Dave Gerhardt's 1 line sales email

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1 min

How brands make friends on Twitter

30 secs

Ahrefs' Social Proof

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30 secs

27 words that sum up the psychology of copywriting

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How Jürgen Klopp makes fans smile

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4 mins

How Jeff Johnson sold Nike's first shoes

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Counterpunch like Carl

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How Steve Jobs clarified Apple's message

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The most creative Coronavirus company pivots

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Grubhub's link building strategy

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How Chewy delights customers

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How a creative Google ad got an investor's attention

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1 min

Surprising a customer with birthday cake

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My favourite low-budget viral ads

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How to build a website which converts email subscribers

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The genius of no name's brand

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3 mins

A story about my dad and PPC ads

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3 mins

How to write a landing page title

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30 secs

Turning a restaurant robbery into a viral ad

Creative
Hey, I'm Harry. Every Monday I share:
3 short examples
2 copywriting tips
1 favourite tweet
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