My Twitter Inspiration Handbook
When I started on Twitter I had no idea what I was doing.
So I made one big Google Doc where I started saving all the best “brand tweets”. Grouped into categories.
Today, it's ready to share. I hope you find it useful.
1/ Quick tips
Teach people something new in a tweet. Short, sweet, and shareable.
People don't click links. So if you've got a story worth sharing write a thread.
Make your brand relatable.
Sparknotes sells literature study guides. Twitter and literature study guides don't mix. So Sparknotes use pop-culture to make literature relatable.
4/ “Quick reaction” tweets
Each day a new story consumes Twitter. Think fast and you can go viral.
5/ Build in public
Makes your brand feel ALIVE. People want to come on the journey.
6/ Brand beef
Conflict creates interest. T-Mobile bragging about their 5G is boring. T-Mobile roasting Verizon's 5G is hilarious.
7/ Casual content
Don't complicate it. Most people just want some light entertainment.
Make a list of a few people in your niche. Turn on notifications. Comment something witty or thoughtful.
Get to know your customers whilst building a sense of community.
10/ “Reply and we'll...”
Turns causal followers into brand advocates.
11/ Live tweeting
Your audience watch a cult show. That show trends every week. You live-tweet each episode.
Twitter loves transparency. Talk openly about your product you'll sell more ofyour product.
Grows your follower count. Builds brand awareness.
14/ Celebrate customers
Making customers look good makes you look good. It's marketing without marketing.
15/ Galvanize followers
This tweet deserves a category of it's own.
65,000 people posting their Spotify playlist. All from one tweet.
16/ Share your product
You're allowed to share your product. Just don't make it look like an ad.
And finally, consistency is how you imprint yourself. Your followers should recognise you without looking at the icon.
There's no better example than no name. Consistent tone, aesthetics and message.
That's all folks.
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