My Twitter Inspiration Handbook
When I started on Twitter I had no idea what I was doing.
So I made one big Google Doc where I started saving all the best “brand tweets”. Grouped into categories.
Today, it's ready to share. I hope you find it useful.
1/ Quick tips
Teach people something new in a tweet. Short, sweet, and shareable.
Steve Schoger, Tasty, Vizualize Value, Marketing Examples
2/ Threads
People don't click links. So if you've got a story worth sharing write a thread.
FC Barcelona, Tesla, Ecosia, OfficialFPL
3/ Memes
Make your brand relatable.
Sparknotes sells literature study guides. Twitter and literature study guides don't mix. So Sparknotes use pop-culture to make literature relatable.
SparkNotes, SparkNotes, SparkNotes, SparkNotes
4/ “Quick reaction” tweets
Each day a new story consumes Twitter. Think fast and you can go viral.
LEGO, OREO Cookie, Southampton FC, Tide
5/ Build in public
Makes your brand feel ALIVE. People want to come on the journey.
GatsbyJS, Fast, Notion, Rise at Seven
6/ Brand beef
Conflict creates interest. T-Mobile bragging about their 5G is boring. T-Mobile roasting Verizon's 5G is hilarious.
T-mobile, Wendy's, Potbelly, Burger King
7/ Casual content
Don't complicate it. Most people just want some light entertainment.
Dictionary.com, New Jersey, English Rural Life, Twitter, Chipotle
8/ Replies
Make a list of a few people in your niche. Turn on notifications. Comment something witty or thoughtful.
Wimbledon, Marques Brownlee, Morning Brew, Bitcoin
9/ Questions
Get to know your customers whilst building a sense of community.
Indie Hackers, Xbox, Headspace, Morning Brew, Notion, Shopify
10/ “Reply and we'll...”
Turns causal followers into brand advocates.
Spotify, Marketing Examples, Airbnb, Postmates, Wendy's, Fast
11/ Live tweeting
Your audience watch a cult show. That show trends every week. You live-tweet each episode.
Boohoo, Pretty Little Thing, Innocent, Missguided
12/ Transparency
Twitter loves transparency. Talk openly about your product you'll sell more ofyour product.
Billy's Donuts, Gumroad, Lenny Rachitsky
13/ Giveaways
Grows your follower count. Builds brand awareness.
Nando's, Tesco, Gumroad, Boohoo
14/ Celebrate customers
Making customers look good makes you look good. It's marketing without marketing.
Strava, Gumroad, Square, Product Hunt
15/ Galvanize followers
This tweet deserves a category of it's own.
65,000 people posting their Spotify playlist. All from one tweet.
16/ Share your product
You're allowed to share your product. Just don't make it look like an ad.
Starbucks, Fast, Dunkaroos, Fenty
17/ Consistency
And finally, consistency is how you imprint yourself. Your followers should recognise you without looking at the icon.
There's no better example than no name. Consistent tone, aesthetics and message.
no name, no name, no name, no name
That's all folks.
I won't lie this took a while. It'd be amazing if you could share with a pal. Or on Twitter, LinkedIn, Slack, wherever! Really would appreciate it.
If you'd don't want to miss more marketing guides (like this one), please do join my newsletter.
— Harry
