1 min

This rebrand cost Tropicana $55M

1 min

Brand

Copy is about communication. The quicker the better.

A straw in an orange is as clear as it gets. A yellow blob looks like medicine. And you miss the logo cause we read left to right.

I don't want to think to buy orange juice.

Tropicana Rebrand

h/t Carrie Rose & Tom Nelan & Lee Hill

— Harry

Yes Please :)

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Dave Gerhardt's 1 line sales email

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• 2 copywriting tips

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