1 min

This rebrand cost Tropicana $55M

1 min

Brand

Copy is about communication. The quicker the better.

A straw in an orange is as clear as it gets. A yellow blob looks like medicine. And you miss the logo cause we read left to right.

I don't want to think to buy orange juice.

Tropicana Rebrand

h/t Carrie Rose & Tom Nelan & Lee Hill

— Harry

Yes Please :)

Copywriting Examples

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Lizzy's email worked on me

2 min

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Don't write “labels”...

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Same interview. 700x reach.

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Innocent know how to write copy

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1 min

An influencer ad that doesn't SUCK

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How Vogue tapped 5M views from a 3 year old interview

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Rows' homepage test that doubled conversions

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Growth Design's 60% open rate

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Sky Bet's Perfect Offer

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70% of Calvin Klein's tweets are questions

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Adobe's Perfect TikTok

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I love this abandoned cart hook

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The most upvoted Reddit ad ever

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One thousand replies to cold emails

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Sticker Mule's plain text emails

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Barbie Newsjacking

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“Make Ugly Ads”

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Four (not boring) ways to name a new product line

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The cold email that started a $100M / yr company

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Reforge and the Strategic Use of Language

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A crafty social media giveaway

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Innocent’s Wooly Hats

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The chocolate that goes viral every day

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How Chamaripa turned celeb heights into shoe sales

10 secs

My favourite indie rock band

4 mins

My step-by-step guide to landing pages that convert

3 mins

One line. Eight Rhetorical Devices.

1 min

Wine List's Counterintuitive Pricing

Veed, Miro and Canva's strategy in one line

20 secs

My favourite sales email pattern

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Four ways to write a CTA

1 min

I love Blinkist's free trial paywall

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4 years. 4 AMA's. 1M views.

2 mins

Seven ways to build your “founder brand”

1 min

This rebrand cost Tropicana $55M

1 min

A crash course in improving your open rate

1 min

The content marketing sweet spot

1 min

How to grow a YouTube channel in 2022

3 min

Nine marketing examples that tap into cognitive biases

20 secs

How to approach viral content marketing

$1 min$

Copywriting is more like math than you suspect

1 min

I love this DTC retention strategy

1 min

The tale of two Twitter strategies

25 secs

How Basecamp makes $99/month feel cheap

1 min

My favourite “Meta Images”

20 secs

How to stop a competitor leeching off your brand name

40 secs

If you want to grow on social make yourself easy to sum up

2 mins

I love Billboards designed for social

6 mins

My Twitter Inspiration Handbook

5 mins

17 tips for great copywriting

30 secs

Neiman's magazine ads

1 min

Apple’s “Shot on iPhone” campaign

30 secs

Barilla's pasta playlist

2 mins

Cronitor's Little Side-Project

1 min

People Warm to People, Not Brands

1 min

Arc'teryx's TikTok Fame

30 secs

One Tweet. Eighty media placements.

30 secs

A Table of Contents can work wonders for SEO

2 mins

A simple idea that’s makes Gillette $60M/yr

1 min

Signal's Instagram Ads

1 min

Taylordle

1 min

The Vegetable Name Change

2 mins

7 Backlinks in 27 minutes

3 mins

How Convert Kit grew from $1.5k to $100k MRR

1 min

Worldle's referral loop

1 min

Kapwing's YouTube strategy

1 min

A brilliant response to Amazon cloning your product

3 mins

My guide to brand positioning

3 mins

Rewriting landing pages with a pro copywriter

3 mins

How I promote my content

2 mins

The best word of mouth strategies in the world

4 mins

Growth Loops

3 mins

How LadBaby started a movement

4 mins

The marketing genius of Lil Nas X

2 mins

Real Marketing

3 mins

“Michelin Guide” Marketing

30 secs

Why Burger King sponsored Stevenage F.C.

2 mins

£8k Instagram Giveaway → 1M followers

2 mins

Using Unsplash for brand awareness and backlinks

3 mins

The marketing genius of Andrew Schulz

4 mins

A crash course in getting press and building links

4 mins

My guide to conversational copywriting

30 secs

Dave Gerhardt's 1 line sales email

1 min

How brands make friends on Twitter

30 secs

Ahrefs' Social Proof

30 secs

27 words that sum up the psychology of copywriting

2 mins

How Jürgen Klopp makes fans smile

4 mins

How Jeff Johnson sold Nike's first shoes

2 mins

Counterpunch like Carl

2 mins

How Steve Jobs clarified Apple's message

2 mins

The most creative Coronavirus company pivots

3 mins

Grubhub's link building strategy

3 mins

How Chewy delights customers

1 min

How a creative Google ad got an investor's attention

1 min

Surprising a customer with birthday cake

4 mins

My favourite low-budget viral ads

3 mins

How to build a website which converts email subscribers

3 mins

The genius of no name's brand

3 mins

A story about my dad and PPC ads

3 mins

How to write a landing page title

30 secs

Turning a restaurant robbery into a viral ad

Hey, I'm Harry. Every Monday I share:

• 3 short examples

• 2 copywriting tips

• 1 favourite tweet

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