1 min

Signal's Instagram Ads

1 min

Ads

Signal is a private messenger app.

May 2021. They made Instagram ads to show all the personal data that Facebook sells about you. Facebook banned them. Signal replied with a viral blog post.

Notion's Evernote comparison page

This is a great example of how to pick a fight with the status-quo.

An enemy gives you a story, a wedge, a reason to exist. It gets people off the fence. It gets you noticed. Conflict creates interest.

Thanks for reading — Harry

Yes Please :)

Copywriting Examples

1 min

Lizzy's email worked on me

2 min

The saleswoman closing 33% of cold pitches

30 secs

Don't write “labels”...

30 secs

“How can I do the ad without any adjectives?”

1 min

Two million clicks from one email

30 secs

10% of ARR from typo domains

1 min

My new favourite agency ad

30 secs

AG1's welcome offer is idiot-proof

30 secs

One of these videos has 18M views

30 secs

Inside Steven Bartlett's ad library

3 mins

“The Dream 100”

1 min

How the 🌀 took over LinkedIn

30 secs

Same interview. 700x reach.

2 mins

Bou's Near-Perfect Google ad

1 min

Innocent know how to write copy

2 mins

A full-time “pizza influencer”

15 secs

Three ways to add warmth to your CTA

30 secs

“Press B anytime to Buy”

1 min

An influencer ad that doesn't SUCK

30 secs

I love True Classic's upsell

1 min

How Vogue tapped 5M views from a 3 year old interview

1 min

Rows' homepage test that doubled conversions

1 min

Growth Design's 60% open rate

2 min

Sky Bet's Perfect Offer

2 min

70% of Calvin Klein's tweets are questions

2 min

Adobe's Perfect TikTok

1 min

I love this abandoned cart hook

1 min

The most upvoted Reddit ad ever

30 secs

Should you offer a free trial?

3 mins

One thousand replies to cold emails

2 mins

Posting seltzer. Making money.

2 min

How Loom Created a Category

30 secs

Sticker Mule's plain text emails

30 secs

Barbie Newsjacking

30 secs

“Make Ugly Ads”

1 min

Why is the Angostura bitters label too big?

30 secs

Four (not boring) ways to name a new product line

2 mins

The cold email that started a $100M / yr company

30 secs

Reforge and the Strategic Use of Language

30 secs

A crafty social media giveaway

30 secs

Innocent’s Wooly Hats

2 mins

The chocolate that goes viral every day

2 mins

How Chamaripa turned celeb heights into shoe sales

10 secs

My favourite indie rock band

4 mins

My step-by-step guide to landing pages that convert

3 mins

One line. Eight Rhetorical Devices.

1 min

Wine List's Counterintuitive Pricing

Veed, Miro and Canva's strategy in one line

20 secs

My favourite sales email pattern

30 secs

Four ways to write a CTA

1 min

I love Blinkist's free trial paywall

30 secs

4 years. 4 AMA's. 1M views.

2 mins

Seven ways to build your “founder brand”

1 min

This rebrand cost Tropicana $55M

1 min

A crash course in improving your open rate

1 min

The content marketing sweet spot

1 min

How to grow a YouTube channel in 2022

3 min

Nine marketing examples that tap into cognitive biases

20 secs

How to approach viral content marketing

$1 min$

Copywriting is more like math than you suspect

1 min

I love this DTC retention strategy

1 min

The tale of two Twitter strategies

25 secs

How Basecamp makes $99/month feel cheap

1 min

My favourite “Meta Images”

20 secs

How to stop a competitor leeching off your brand name

40 secs

If you want to grow on social make yourself easy to sum up

2 mins

I love Billboards designed for social

6 mins

My Twitter Inspiration Handbook

5 mins

17 tips for great copywriting

30 secs

Neiman's magazine ads

1 min

Apple’s “Shot on iPhone” campaign

30 secs

Barilla's pasta playlist

2 mins

Cronitor's Little Side-Project

1 min

People Warm to People, Not Brands

1 min

Arc'teryx's TikTok Fame

30 secs

One Tweet. Eighty media placements.

30 secs

A Table of Contents can work wonders for SEO

2 mins

A simple idea that’s makes Gillette $60M/yr

1 min

Signal's Instagram Ads

1 min

Taylordle

1 min

The Vegetable Name Change

2 mins

7 Backlinks in 27 minutes

3 mins

How Convert Kit grew from $1.5k to $100k MRR

1 min

Worldle's referral loop

1 min

Kapwing's YouTube strategy

1 min

A brilliant response to Amazon cloning your product

3 mins

My guide to brand positioning

3 mins

Rewriting landing pages with a pro copywriter

3 mins

How I promote my content

2 mins

The best word of mouth strategies in the world

4 mins

Growth Loops

3 mins

How LadBaby started a movement

4 mins

The marketing genius of Lil Nas X

2 mins

Real Marketing

3 mins

“Michelin Guide” Marketing

30 secs

Why Burger King sponsored Stevenage F.C.

2 mins

£8k Instagram Giveaway → 1M followers

2 mins

Using Unsplash for brand awareness and backlinks

3 mins

The marketing genius of Andrew Schulz

4 mins

A crash course in getting press and building links

4 mins

My guide to conversational copywriting

30 secs

Dave Gerhardt's 1 line sales email

1 min

How brands make friends on Twitter

30 secs

Ahrefs' Social Proof

30 secs

27 words that sum up the psychology of copywriting

2 mins

How Jürgen Klopp makes fans smile

4 mins

How Jeff Johnson sold Nike's first shoes

2 mins

Counterpunch like Carl

2 mins

How Steve Jobs clarified Apple's message

2 mins

The most creative Coronavirus company pivots

3 mins

Grubhub's link building strategy

3 mins

How Chewy delights customers

1 min

How a creative Google ad got an investor's attention

1 min

Surprising a customer with birthday cake

4 mins

My favourite low-budget viral ads

3 mins

How to build a website which converts email subscribers

3 mins

The genius of no name's brand

3 mins

A story about my dad and PPC ads

3 mins

How to write a landing page title

30 secs

Turning a restaurant robbery into a viral ad

Hey, I'm Harry. Every Monday I share:

• 3 short examples

• 2 copywriting tips

• 1 favourite tweet

Marketers voted it the “#1 marketing newsletter”. 130k people enjoy it.

Try it

Dave Gerhadt

“My favourite newsletter on the web”

Dave Gerhadt

“The newsletter is so f***ing great!”

Dave Gerhadt

“Better than my marketing degree”

Dave Gerhadt

“🦄🦄🦄 — Nuff said”

Dave Gerhadt

“The best thing is it works”

Dave Gerhadt

“How is this still free?”

Dave Gerhadt

“A genius that actually gives a sh*t”

Anne-Laure Le-Cnuff

“I have no regrets”

Dave Gerhadt

“Best newsletter I'm subbed to”

Dave Gerhadt

“You ALWAYS find something useful”

Dave Gerhadt

“No fluff marketing. Works right now”

Dave Gerhadt

“Shit you actually want in your inbox”

Dave Gerhadt

“Sadly, there's only one Harry Dry”

Anne-Laure Le-Cnuff

“Most wisdom per newsletter of all time”

Dave Gerhadt

“One of the best marketers I know”

Dave Gerhadt

“One of the best things on the web”

Dave Gerhadt

“I can feel my brain getting smarter”

Anne-Laure Le-Cnuff

“The Sir Alex Ferguson of marketing”

Dave Gerhadt

“I haven't read a bad one yet”

Dave Gerhadt

“I wanna be Harry when I grow up”

Dave Gerhadt

“Gems everywhere”

Dave Gerhadt

“Dangerous in the wrong hands”

Anne-Laure Le-Cnuff

“If you don’t read Marketing Examples you aren’t really a marketer”

Dave Gerhadt

“I literally can't wait for new issues”

Dave Gerhadt

“Multiple notifications so I never miss it”

Dave Gerhadt

“The only newsletter I share with every person that joins my team”