1 min

Signal's Instagram Ads

Ads

Signal is a private messenger app.

May 2021. They made Instagram ads to show all the personal data that Facebook sells about you. Facebook banned them. Signal replied with a viral blog post.

Notion's Evernote comparison page

This is a great example of how to pick a fight with the status-quo.

An enemy gives you a story, a wedge, a reason to exist. It gets people off the fence. It gets you noticed. Conflict creates interest.

Thanks for reading — Harry

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