1 min

The content marketing sweet spot

1 min

Content

There's two ways people discover content.

1/ By searching for it (blog posts, video tutorials)

2/ By people sharing it (podcasts, free tools, visuals, ebooks)

Occasionally a piece of content does both. It hits a big keyword AND it's so awesome people share it. I call this the content marketing sweet spot.

Four CTA's

— Harry

Yes Please :)

Copywriting Examples

1 min

Lizzy's email worked on me

2 min

The saleswoman closing 33% of cold pitches

30 secs

Don't write “labels”...

30 secs

“How can I do the ad without any adjectives?”

1 min

Two million clicks from one email

30 secs

10% of ARR from typo domains

1 min

My new favourite agency ad

30 secs

AG1's welcome offer is idiot-proof

30 secs

One of these videos has 18M views

30 secs

Inside Steven Bartlett's ad library

3 mins

“The Dream 100”

1 min

How the 🌀 took over LinkedIn

30 secs

Same interview. 700x reach.

2 mins

Bou's Near-Perfect Google ad

1 min

Innocent know how to write copy

2 mins

A full-time “pizza influencer”

15 secs

Three ways to add warmth to your CTA

30 secs

“Press B anytime to Buy”

1 min

An influencer ad that doesn't SUCK

30 secs

I love True Classic's upsell

1 min

How Vogue tapped 5M views from a 3 year old interview

1 min

Rows' homepage test that doubled conversions

1 min

Growth Design's 60% open rate

2 min

Sky Bet's Perfect Offer

2 min

70% of Calvin Klein's tweets are questions

2 min

Adobe's Perfect TikTok

1 min

I love this abandoned cart hook

1 min

The most upvoted Reddit ad ever

30 secs

Should you offer a free trial?

3 mins

One thousand replies to cold emails

2 mins

Posting seltzer. Making money.

2 min

How Loom Created a Category

30 secs

Sticker Mule's plain text emails

30 secs

Barbie Newsjacking

30 secs

“Make Ugly Ads”

1 min

Why is the Angostura bitters label too big?

30 secs

Four (not boring) ways to name a new product line

2 mins

The cold email that started a $100M / yr company

30 secs

Reforge and the Strategic Use of Language

30 secs

A crafty social media giveaway

30 secs

Innocent’s Wooly Hats

2 mins

The chocolate that goes viral every day

2 mins

How Chamaripa turned celeb heights into shoe sales

10 secs

My favourite indie rock band

4 mins

My step-by-step guide to landing pages that convert

3 mins

One line. Eight Rhetorical Devices.

1 min

Wine List's Counterintuitive Pricing

Veed, Miro and Canva's strategy in one line

20 secs

My favourite sales email pattern

30 secs

Four ways to write a CTA

1 min

I love Blinkist's free trial paywall

30 secs

4 years. 4 AMA's. 1M views.

2 mins

Seven ways to build your “founder brand”

1 min

This rebrand cost Tropicana $55M

1 min

A crash course in improving your open rate

1 min

The content marketing sweet spot

1 min

How to grow a YouTube channel in 2022

3 min

Nine marketing examples that tap into cognitive biases

20 secs

How to approach viral content marketing

$1 min$

Copywriting is more like math than you suspect

1 min

I love this DTC retention strategy

1 min

The tale of two Twitter strategies

25 secs

How Basecamp makes $99/month feel cheap

1 min

My favourite “Meta Images”

20 secs

How to stop a competitor leeching off your brand name

40 secs

If you want to grow on social make yourself easy to sum up

2 mins

I love Billboards designed for social

6 mins

My Twitter Inspiration Handbook

5 mins

17 tips for great copywriting

30 secs

Neiman's magazine ads

1 min

Apple’s “Shot on iPhone” campaign

30 secs

Barilla's pasta playlist

2 mins

Cronitor's Little Side-Project

1 min

People Warm to People, Not Brands

1 min

Arc'teryx's TikTok Fame

30 secs

One Tweet. Eighty media placements.

30 secs

A Table of Contents can work wonders for SEO

2 mins

A simple idea that’s makes Gillette $60M/yr

1 min

Signal's Instagram Ads

1 min

Taylordle

1 min

The Vegetable Name Change

2 mins

7 Backlinks in 27 minutes

3 mins

How Convert Kit grew from $1.5k to $100k MRR

1 min

Worldle's referral loop

1 min

Kapwing's YouTube strategy

1 min

A brilliant response to Amazon cloning your product

3 mins

My guide to brand positioning

3 mins

Rewriting landing pages with a pro copywriter

3 mins

How I promote my content

2 mins

The best word of mouth strategies in the world

4 mins

Growth Loops

3 mins

How LadBaby started a movement

4 mins

The marketing genius of Lil Nas X

2 mins

Real Marketing

3 mins

“Michelin Guide” Marketing

30 secs

Why Burger King sponsored Stevenage F.C.

2 mins

£8k Instagram Giveaway → 1M followers

2 mins

Using Unsplash for brand awareness and backlinks

3 mins

The marketing genius of Andrew Schulz

4 mins

A crash course in getting press and building links

4 mins

My guide to conversational copywriting

30 secs

Dave Gerhardt's 1 line sales email

1 min

How brands make friends on Twitter

30 secs

Ahrefs' Social Proof

30 secs

27 words that sum up the psychology of copywriting

2 mins

How Jürgen Klopp makes fans smile

4 mins

How Jeff Johnson sold Nike's first shoes

2 mins

Counterpunch like Carl

2 mins

How Steve Jobs clarified Apple's message

2 mins

The most creative Coronavirus company pivots

3 mins

Grubhub's link building strategy

3 mins

How Chewy delights customers

1 min

How a creative Google ad got an investor's attention

1 min

Surprising a customer with birthday cake

4 mins

My favourite low-budget viral ads

3 mins

How to build a website which converts email subscribers

3 mins

The genius of no name's brand

3 mins

A story about my dad and PPC ads

3 mins

How to write a landing page title

30 secs

Turning a restaurant robbery into a viral ad

Hey, I'm Harry. Every Monday I share:

• 3 short examples

• 2 copywriting tips

• 1 favourite tweet

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