1 min

The content marketing sweet spot

1 min

Content

There's two ways people discover content.

1/ By searching for it (blog posts, video tutorials)

2/ By people sharing it (podcasts, free tools, visuals, ebooks)

Occasionally a piece of content does both. It hits a big keyword AND it's so awesome people share it. I call this the content marketing sweet spot.

Four CTA's

— Harry

Yes Please :)

Copywriting Examples

30 secs

Same interview. 700x reach.

2 mins

Posting seltzer. Making money.

2 min

The saleswoman closing 33% of cold pitches

2 mins

A full-time “pizza influencer”

30 secs

One of these videos has 18M views

30 secs

Should you offer a free trial?

30 secs

“Make Ugly Ads”

2 mins

The chocolate that goes viral every day

1 min

This rebrand cost Tropicana $55M

1 min

Rows' homepage test that doubled conversions

2 min

Adobe's Perfect TikTok

2 mins

Bou's Near-Perfect Google ad

2 min

How Loom Created a Category

30 secs

Four (not boring) ways to name a new product line

2 mins

The cold email that started a $100M / yr company

30 secs

Reforge and the Strategic Use of Language

3 mins

One line. Eight Rhetorical Devices.

30 secs

Four ways to write a CTA

1 min

I love this DTC retention strategy

30 secs

“Press B anytime to Buy”

30 secs

Innocent’s Wooly Hats

1 min

I love Blinkist's free trial paywall

30 secs

“How can I do the ad without any adjectives?”

30 secs

I love True Classic's upsell

1 min

Growth Design's 60% open rate

1 min

Two million clicks from one email

1 min

Lizzy's email worked on me

1 min

How the 🌀 took over LinkedIn

20 secs

How to approach viral content marketing

2 min

Sky Bet's Perfect Offer

2 min

70% of Calvin Klein's tweets are questions

1 min

The most upvoted Reddit ad ever

2 mins

How Chamaripa turned celeb heights into shoe sales

15 secs

Three ways to add warmth to your CTA

4 mins

My step-by-step guide to landing pages that convert

Veed, Miro and Canva's strategy in one line

3 mins

“The Dream 100”

1 min

Innocent know how to write copy

3 mins

One thousand replies to cold emails

30 secs

Barbie Newsjacking

25 secs

How Basecamp makes $99/month feel cheap

1 min

Wine List's Counterintuitive Pricing

20 secs

My favourite sales email pattern

30 secs

4 years. 4 AMA's. 1M views.

2 mins

Seven ways to build your “founder brand”

1 min

My favourite “Meta Images”

30 secs

10% of ARR from typo domains

1 min

My new favourite agency ad

1 min

The content marketing sweet spot

3 min

Nine marketing examples that tap into cognitive biases

1 min

The tale of two Twitter strategies

1 min

How Vogue tapped 5M views from a 3 year old interview

30 secs

Sticker Mule's plain text emails

1 min

A crash course in improving your open rate

1 min

How to grow a YouTube channel in 2022

$1 min$

Copywriting is more like math than you suspect

30 secs

Inside Steven Bartlett's ad library

30 secs

Don't write “labels”...

1 min

I love this abandoned cart hook

10 secs

My favourite indie rock band

30 secs

AG1's welcome offer is idiot-proof

1 min

An influencer ad that doesn't SUCK

1 min

Why is the Angostura bitters label too big?

30 secs

A crafty social media giveaway

1 min

A brilliant response to Amazon cloning your product

2 mins

How Jürgen Klopp makes fans smile

1 min

Arc'teryx's TikTok Fame

2 mins

I love Billboards designed for social

3 mins

How Chewy delights customers

3 mins

Refactoring UI: A lesson in high prices

1 min

How brands make friends on Twitter

3 mins

Using GIPHY for free brand awareness

40 secs

If you want to grow on social make yourself easy to sum up

30 secs

A Table of Contents can work wonders for SEO

3 mins

How I got 2,000 new subscribers from Product Hunt

2 mins

Cronitor's Little Side-Project

1 min

Kapwing's YouTube strategy

3 mins

How I promote my content

4 mins

The marketing genius of Lil Nas X

4 mins

My guide to conversational copywriting

3 mins

How to write a landing page title

1 min

People Warm to People, Not Brands

30 secs

One Tweet. Eighty media placements.

2 mins

A simple idea that’s makes Gillette $60M/yr

6 mins

My Twitter Inspiration Handbook

5 mins

17 tips for great copywriting

30 secs

27 words that sum up the psychology of copywriting

3 mins

Grubhub's link building strategy

1 min

Signal's Instagram Ads

2 mins

Real Marketing

2 mins

£8k Instagram Giveaway → 1M followers

4 mins

A crash course in getting press and building links

30 secs

Neiman's magazine ads

3 mins

How LadBaby started a movement

3 mins

How to build a website which converts email subscribers

3 mins

A story about my dad and PPC ads

2 mins

The genius of Tesla's marketing strategy

1 min

Taylordle

3 mins

Rewriting landing pages with a pro copywriter

3 mins

How Convert Kit grew from $1.5k to $100k MRR

3 mins

“Michelin Guide” Marketing

3 mins

Email Segmentation — A practical example

2 mins

Counterpunch like Carl

2 mins

The most creative Coronavirus company pivots

1 min

How a creative Google ad got an investor's attention

3 mins

The genius of no name's brand

30 secs

Barilla's pasta playlist

2 mins

Using Unsplash for brand awareness and backlinks

2 mins

How Steve Jobs clarified Apple's message

2 mins

Let your customers write your copy for you

2 mins

How Rev. Chris grew 100k Instagram followers

3 mins

My guide to brand positioning

1 min

The Vegetable Name Change

3 mins

The marketing genius of Andrew Schulz

4 mins

Growth Loops

30 secs

Why Burger King sponsored Stevenage F.C.

4 mins

My favourite low-budget viral ads

3 mins

How Nomad List dominates longer tail keywords

1 min

Apple’s “Shot on iPhone” campaign

30 secs

Dave Gerhardt's 1 line sales email

Hey, I'm Harry. Every Monday I share:

• 3 short examples

• 2 copywriting tips

• 1 favourite tweet

Marketers voted it the “#1 marketing newsletter”. 130k people enjoy it.

Try it

Dave Gerhadt

“My favourite newsletter on the web”

Dave Gerhadt

“The newsletter is so f***ing great!”

Dave Gerhadt

“Better than my marketing degree”

Dave Gerhadt

“🦄🦄🦄 — Nuff said”

Dave Gerhadt

“The best thing is it works”

Dave Gerhadt

“How is this still free?”

Dave Gerhadt

“A genius that actually gives a sh*t”

Anne-Laure Le-Cnuff

“I have no regrets”

Dave Gerhadt

“Best newsletter I'm subbed to”

Dave Gerhadt

“You ALWAYS find something useful”

Dave Gerhadt

“No fluff marketing. Works right now”

Dave Gerhadt

“Shit you actually want in your inbox”

Dave Gerhadt

“Sadly, there's only one Harry Dry”

Anne-Laure Le-Cnuff

“Most wisdom per newsletter of all time”

Dave Gerhadt

“One of the best marketers I know”

Dave Gerhadt

“One of the best things on the web”

Dave Gerhadt

“I can feel my brain getting smarter”

Anne-Laure Le-Cnuff

“The Sir Alex Ferguson of marketing”

Dave Gerhadt

“I haven't read a bad one yet”

Dave Gerhadt

“I wanna be Harry when I grow up”

Dave Gerhadt

“Gems everywhere”

Dave Gerhadt

“Dangerous in the wrong hands”

Anne-Laure Le-Cnuff

“If you don’t read Marketing Examples you aren’t really a marketer”

Dave Gerhadt

“I literally can't wait for new issues”

Dave Gerhadt

“Multiple notifications so I never miss it”

Dave Gerhadt

“The only newsletter I share with every person that joins my team”