Veed, Mira and Canva's strategy in one line
Make stuff people search for
It's clever because it simultaneously validates demand (people are searching) and distribution (you reach them via organic search).
The result is hundreds of tools and templates in cute little subfolders.
1/ Veed.io/tools - $1.1M/mo traffic. 150 tools.
2/ Miro.com/templates - $240k/mo traffic. 311 templates.
How does this work practically?
Well, you start by making a list of everything customers might search for. Then you're looking for a combination of high traffic value and low keyword difficulty and cost. (you reach them via organic search).
That's the most valuable thing to make.
Thanks to the one and only Sabba, Veed's CEO, for this example.