Two million clicks from one email
1 min
Copywriting
Yes. You did read that right.
The offer? A 50% discount.
Something we've seen one million times before, except this time, in the palms of a copywriter with acute awareness of human psychology:
“The first five people (scarcity) to click this button (labour illusion) 500 times (ridiculousness ) win 50% off (gamification)”
— Harry
