![](https://ik.imagekit.io/o08ysq9vx/main/ospa.jpg)
![30 secs](https://ik.imagekit.io/o08ysq9vx/main/ospa.jpg)
27 words that sum up the psychology of copywriting
30 secs
Copywriting
People will do anything for those who
• Encourage their dreams
• Justify their failures
• Allay their fears
• Confirm their suspicions
• And help throw rocks at their enemies
— Blair Warren
![Red Bull marketing](https://s3.amazonaws.com/harrydry/gdmarketing/osp1.jpg)
![Manual Healthcare marketing](https://s3.amazonaws.com/harrydry/gdmarketing/osp2.png)
![Best time ever to get braces billboard](https://s3.amazonaws.com/harrydry/gdmarketing/osp3.jpg)
![DuckDuckGo billboard](https://s3.amazonaws.com/harrydry/gdmarketing/osp4.png)
![Lane Bryant #ImNoAngel campaign](https://s3.amazonaws.com/harrydry/gdmarketing/osp5.jpg)
S/O Copy With Amanda where I read this quote.
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— Harry