What to do if Joe Rogan recommends your product?
Q. What do you do if Joe Rogan recommends your product?
A. Edit the footage into a video and run ads targeting Joe Rogan’s audience.
Why does it work?
Well, if you're a fan of Joe Rogan this doesn’t feel like an ad. People watch his videos for fun. So, you get the reach of an ad whilst maintaining the engagement of a regular post.
Secondly, the social proof is off the chart. Joe's not being paid to say any of this. And that makes a huge difference.
And finally, there's a retargeting benefit. I imagine a lot of people seeing the ad remember Joe talking about the Iron Neck on a previous podcast. But perhaps they were out running or about to go to bed. Only in seeing it on Instagram the next morning are they’re reminded to check it out:
Oh, this is the thing Joe was on about …
Thanks to George Mack for telling me all about this one.
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