The most creative Coronavirus company pivots

1) Evo Entertainment cinema

Evo Entertainment converted their parking lot into a drive-in movie theatre.

It opened a fortnight ago to Spider-Man Homecoming. Every show since has been sold out:

2) Shake Shack

Shake Shack launched “DIY burger kits” with a free cooking tutorial. Now everyone stuck at home could recreate their legendary Shackburger:

3) New Balance

In six simple words New Balance became a company with a much bigger purpose than just selling shoes:

4) Lucky Devil Lounge

Portland strip club, Lucky Devil, transitioned to food delivery service, Boober Eats.

Pay $30, and a pair of scantily clad dancers deliver to your door:

5) Joe Wicks

In response to UK schools being cancelled, fitness instructor, Joe Wicks started live-streaming 30-minute “P.E.” classes every morning on YouTube.

The nation got behind him. So far, he's pulled in more than 35 million views:

6) Mobile Escape

The Canadian escape room company launched Escape Mail — escape room-style puzzles delivered to your door.

Demand was so overwhelming it's now a subscription service:

7) The SnapBar

Events company, The SnapBar, pivoted to gift boxes full of products from struggling local businesses.

After selling 500 in Seattle, they've expanded to LA, San Francisco, and Portland:

8) El Che Steakhouse

El Che Steakhouse opened a popup butchers shop, selling raw cuts of the USDA Choice meat they normally serve.

All online. Curbside pickup:

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💡The most creative Coronavirus company pivots

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— Marketing Examples (@GoodMarketingHQ)April 10, 2020

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