2 mins

Let your customers write your copy for you

Copywriting

The best copy reads like your customers wrote it.

In the case of Design Academy, this is quite literally the case. On sign up you get sent an email asking “what is your biggest frustration with design?”

Design Academy email

The answers are then saved in one big Google sheet:

Design Academy Google Sheets

This means when it comes to writing landing page copy Design Academy don't have to guess. They know exactly who their customer is, the language they use and the pain points they want solved.

Instead of writing “catch-all” copy they can write specific copy talking directly to their customer:

Design Academy before and after copy

Take the following paragraphs for example:

Design Academy Copywriting

To quote Laura from Design Academy:

We didn’t write that. Our customers wrote that. It was a recurring statement that we heard over and over and over again. All we did was listen.

Copywriting doesn't require the perfect line or a flash of inspiration. Just ask your customers questions and let them do the work for you.

Nod of Appreciation

This example comes from an excellent blog post Laura Elizabeth wrote on how to write landing page copy.

Support

If you'd like more real world marketing examples joining the email list is appreciated.

Share on
Logo
cegfilterplus copy 6
cegfilterplus copy 5
Group 3 Copy 2 1
Group 3 Copy 3
ACQUISITION ACQUISITION
ContentSEOSalesSocialAds
CONVERSION CONVERSION
CopywritingLanding Page
NEWSLETTER NEWSLETTER
Mixtapes
#1 Marketing Newsletter”
Read by 107k+
Hey, I'm Harry. Every other Monday I share:
3 short examples
2 copywriting tips
1 favourite tweet
Marketers voted it the “#1 marketing newsletter”. 107k+ people enjoy it.
Try it
Dave Gerhadt
“My favourite newsletter on the web”
Dave Gerhadt
“The newsletter is so f***ing great!”
Dave Gerhadt
“Better than my marketing degree
Dave Gerhadt
“🦄🦄🦄 — Nuff said
Dave Gerhadt
“The best thing is it works
Dave Gerhadt
“How is this still free?
Dave Gerhadt
“A genius that actually gives a sh*t
Anne-Laure Le-Cnuff
“I have no regrets
Dave Gerhadt
Best newsletter I'm subbed to”
Dave Gerhadt
“You ALWAYS find something useful”
Dave Gerhadt
“No fluff marketing. Works right now
Dave Gerhadt
“Shit you actually want in your inbox”
Dave Gerhadt
“Sadly, there's only one Harry Dry”
Anne-Laure Le-Cnuff
“Most wisdom per newsletter of all time
Dave Gerhadt
“One of the best marketers I know”
Dave Gerhadt
One of the best things on the web”
Dave Gerhadt
“I can feel my brain getting smarter
Anne-Laure Le-Cnuff
“The Sir Alex Ferguson of marketing”
Dave Gerhadt
“I haven't read a bad one yet”
Dave Gerhadt
I wanna be Harry when I grow up”
Dave Gerhadt
Gems everywhere
Dave Gerhadt
Dangerous in the wrong hands”
Anne-Laure Le-Cnuff
“If you don’t read Marketing Examples you aren’t really a marketer
Dave Gerhadt
“I literally can't wait for new issues”
Dave Gerhadt
“Multiple notifications so I never miss it
Dave Gerhadt
“The only newsletter I share with every person that joins my team”