Design Academy

Let your customers write your copy for you


The best copy reads like your customers wrote it.

In the case of Design Academy, this is quite literally the case. On sign up you get sent an email asking “what is your biggest frustration with design?”

Design Academy email

The answers are then saved in one big Google sheet:

Design Academy Google Sheets

This means when it comes to writing landing page copy Design Academy don't have to guess. They know exactly who their customer is, the language they use and the pain points they want solved.

Instead of writing “catch-all” copy they can write specific copy talking directly to their customer:

Design Academy before and after copy

Take the following paragraphs for example:

Design Academy Copywriting

To quote Laura from Design Academy:

We didn’t write that. Our customers wrote that. It was a recurring statement that we heard over and over and over again. All we did was listen.

Copywriting doesn't require the perfect line or a flash of inspiration. Just ask your customers questions and let them do the work for you.

Nod of Appreciation

This example comes from an excellent blog post Laura Elizabeth wrote on how to write landing page copy.


If you'd like more real world marketing examples joining the email list is appreciated.

I've partnered with AppSumo to share some of the best marketing tools at discounted prices. From social media analytics to tools which help grow your email list, there's something for everyone.

Share on
Join 13,735 marketers getting
one practical case study every Thursday
Upgrade my marketing
Hands down the best marketing newsletter I'm subscribed to.
Marketing Examples is so f***ing great. I love it!
Show filters

Join 13,735 marketers getting one practical case study every week.

Path Created with Sketch.
Real startups
Path Created with Sketch.
Actionable tips
Path Created with Sketch.
2 minute read
Path Created with Sketch.
< 0.4% unsubscribe
Path Created with Sketch.
Free, forever
Upgrade my marketing
Powered by SendFox
Harry Dry
by Harry Dry