Use Intercom to build customer goodwill
Earlier this year Baremetrics offered to share any exciting customer news on their twitter page.
I like it for a few reasons:
1. It's a great way to build customer goodwill.
2. The cost to Baremetrics is effectively zero.
3. It's relevant to Baremetrics' mission of helping startups grow.
When you cancel Amazon Prime there’s no love lost. Now, if you consider cancelling Baremetrics your mind will flash back to the time good ol' Hayley tweeted about that blog you spent the weekend writing.
And finally, it's not really that important whether Baremetrics tweet about your startup or not. What is important is that they showed a willingness to. You may skim past the message, but subconciously it reinforces in your head that Baremetrics are a good company who want to help you.
The Great Diversifier
Back in the day gradually building up goodwill with customers was par for the course. You booked your holiday at the travel agents. You got your mail from the mailman. They smiled back at you and wished you a good day.
But as technology marched on, there became fewer and fewer reasons to actually need to talk with your customers.
Technology became the great customer relations diversifier.
The majority of companies set out to squeeze every last efficienct drop from technology, eliminating the need to ever talk with customers. But a select few, were just as interested in how technology could be leveraged creatively to build even tighter bonds with customers.
This example from Baremetrics is a great example of the latter.
Thanks to EmailOctopus for sponsoring. I use them for all my own email marketing.
one practical case study whenever it's 10/10