1 min

Growing 2.5 million subscribers piggybacking on viral trends

Creative

In August 2018, PewDiePie uploaded a video to YouTube titled, “This channel will overtake PewDiePie”. He was referring to T-Series, a music record label in India, who were predicted to overtake him as the most subscribed channel on YouTube within a couple of months.

Piggy back on viral trends

Anticipating millions of fans would soon be searching for a place to watch the PewDiePie Vs T-Series battle unfold, two 16 year old Canadians creators set up a livestream on their channel, Flare TV, comparing the difference in subscriber count of both channels.

PewDiePie Vs T-Series Flare TV Count

Given Flare TV's stream was the first of its kind it rose to the top of both YouTube and Google, meaning that whenever anyone serched for, “PewDiePie Vs T-Series” their video would be the first result to appear.

Across just a 7 month period Flare TV grew from 12,000 subscribers to nearly 2.5 million. And from averaging 70,000 views per month to  60 million . According to Social Blade this equates to anywhere between $190k - $3m worth of revenue.

To put this achievement in context, it took Fox News 16 years55 thousand videos and hundreds of millions of dollars to reach the same landmark of subscribers.

In contrast Flare TV's stream cost just $29.99 / mo to host and the subscriber counts were pulled from YouTube Realtime (a free service).

Staying relevant

Recently, Flare TV updated their stream to include Music, YouTube's own channel, (currently leading T-Series by 8 million subscribers), in the hope that T-Series will close the gap and they will benefit from another fierce rivalry.

Flare TV Sub Count

They've also attempted to piggy back on the James Charles v Tati Westbrook fued with another livestream comparing the difference in their subscriber count.

James Charles Vs Tati Westbrook Flare TV Count

For other examples of how to piggy back on trending topics the Yeezy Dating example is worth a read.

Share on
Logo
cegfilterplus copy 6
cegfilterplus copy 5
Group 3 Copy 2 1
Group 3 Copy 3
ACQUISITION ACQUISITION
ContentSEOSalesSocialAds
CONVERSION CONVERSION
CopywritingLanding Page
NEWSLETTER NEWSLETTER
Mixtapes
#1 Marketing Newsletter”
Read by 130k
Hey, I'm Harry. Every Monday I share:
3 short examples
2 copywriting tips
1 favourite tweet
Marketers voted it the “#1 marketing newsletter”. 130k people enjoy it.
Try it
Dave Gerhadt
“My favourite newsletter on the web”
Dave Gerhadt
“The newsletter is so f***ing great!”
Dave Gerhadt
“Better than my marketing degree
Dave Gerhadt
“🦄🦄🦄 — Nuff said
Dave Gerhadt
“The best thing is it works
Dave Gerhadt
“How is this still free?
Dave Gerhadt
“A genius that actually gives a sh*t
Anne-Laure Le-Cnuff
“I have no regrets
Dave Gerhadt
Best newsletter I'm subbed to”
Dave Gerhadt
“You ALWAYS find something useful”
Dave Gerhadt
“No fluff marketing. Works right now
Dave Gerhadt
“Shit you actually want in your inbox”
Dave Gerhadt
“Sadly, there's only one Harry Dry”
Anne-Laure Le-Cnuff
“Most wisdom per newsletter of all time
Dave Gerhadt
“One of the best marketers I know”
Dave Gerhadt
One of the best things on the web”
Dave Gerhadt
“I can feel my brain getting smarter
Anne-Laure Le-Cnuff
“The Sir Alex Ferguson of marketing”
Dave Gerhadt
“I haven't read a bad one yet”
Dave Gerhadt
I wanna be Harry when I grow up”
Dave Gerhadt
Gems everywhere
Dave Gerhadt
Dangerous in the wrong hands”
Anne-Laure Le-Cnuff
“If you don’t read Marketing Examples you aren’t really a marketer
Dave Gerhadt
“I literally can't wait for new issues”
Dave Gerhadt
“Multiple notifications so I never miss it
Dave Gerhadt
“The only newsletter I share with every person that joins my team”