2 mins

How to get Tom Hanks on your podcast

Creative

Step 1 - Research

First up, we need an angle. How can we connect with Tom Hanks and not just be another person asking him to do something:

Tom Hanks likes typewriter

Typewriters! Tom Hanks loves typewriters.

Step 2 - Idea

We’ve got an angle. Now we need an idea.

What about if we send him a vintage typewriter? Or, even better, what if we type out our podcast invitation on a vintage typewriter and leave it in the carriage:

Chris Hardwick Nerdist Tom Hanks Podcast Invitation

Step 3 - Execution

Now, all we need is Tom Hank's address.

FanMail.Biz and Contact Any Celebrity show the same place. Reddit confirms it. Let’s post this thing:

Tom Hanks Address Typewriter

Results

Four days later Tom Hanks sends back a brilliant reply:

Tom Hanks reply to Chris Hardwick's Nerdist Podcast Invitation

* * *

This is the formula Chris Hardwick used to get Tom Hanks to come on his podcast back in 2012.

It works for the same reason you open a FedEx envelope before a regular envelope. We can’t help but assume the importance of a message is proportional to the cost of delivering it.

Whose fan mail shall I reply to first? Probably the people who sent me a vintage 1934 Smith Corona.

For more articles on this topic I'd recommend, “Costly Signalling Theory

Support

Thank you for taking the time to read. If you liked it, joining the email list or sharing is really appreciated:

Thanks to Ahrefs for sponsoring. I rely on them to grow my own search traffic.

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