2 mins

How to get Tom Hanks on your podcast

Creative

Step 1 - Research

First up, we need an angle. How can we connect with Tom Hanks and not just be another person asking him to do something:

Tom Hanks likes typewriter

Typewriters! Tom Hanks loves typewriters.

Step 2 - Idea

We’ve got an angle. Now we need an idea.

What about if we send him a vintage typewriter? Or, even better, what if we type out our podcast invitation on a vintage typewriter and leave it in the carriage:

Chris Hardwick Nerdist Tom Hanks Podcast Invitation

Step 3 - Execution

Now, all we need is Tom Hank's address.

FanMail.Biz and Contact Any Celebrity show the same place. Reddit confirms it. Let’s post this thing:

Tom Hanks Address Typewriter

Results

Four days later Tom Hanks sends back a brilliant reply:

Tom Hanks reply to Chris Hardwick's Nerdist Podcast Invitation

* * *

This is the formula Chris Hardwick used to get Tom Hanks to come on his podcast back in 2012.

It works for the same reason you open a FedEx envelope before a regular envelope. We can’t help but assume the importance of a message is proportional to the cost of delivering it.

Whose fan mail shall I reply to first? Probably the people who sent me a vintage 1934 Smith Corona.

For more articles on this topic I'd recommend, “Costly Signalling Theory

Share on
Logo
cegfilterplus copy 6
cegfilterplus copy 5
Group 3 Copy 2 1
Group 3 Copy 3
ACQUISITION ACQUISITION
ContentSEOSalesSocialAds
CONVERSION CONVERSION
CopywritingLanding Page
NEWSLETTER NEWSLETTER
Mixtapes
#1 Marketing Newsletter”
Read by 130k
Hey, I'm Harry. Every Monday I share:
3 short examples
2 copywriting tips
1 favourite tweet
Marketers voted it the “#1 marketing newsletter”. 130k people enjoy it.
Try it
Dave Gerhadt
“My favourite newsletter on the web”
Dave Gerhadt
“The newsletter is so f***ing great!”
Dave Gerhadt
“Better than my marketing degree
Dave Gerhadt
“🦄🦄🦄 — Nuff said
Dave Gerhadt
“The best thing is it works
Dave Gerhadt
“How is this still free?
Dave Gerhadt
“A genius that actually gives a sh*t
Anne-Laure Le-Cnuff
“I have no regrets
Dave Gerhadt
Best newsletter I'm subbed to”
Dave Gerhadt
“You ALWAYS find something useful”
Dave Gerhadt
“No fluff marketing. Works right now
Dave Gerhadt
“Shit you actually want in your inbox”
Dave Gerhadt
“Sadly, there's only one Harry Dry”
Anne-Laure Le-Cnuff
“Most wisdom per newsletter of all time
Dave Gerhadt
“One of the best marketers I know”
Dave Gerhadt
One of the best things on the web”
Dave Gerhadt
“I can feel my brain getting smarter
Anne-Laure Le-Cnuff
“The Sir Alex Ferguson of marketing”
Dave Gerhadt
“I haven't read a bad one yet”
Dave Gerhadt
I wanna be Harry when I grow up”
Dave Gerhadt
Gems everywhere
Dave Gerhadt
Dangerous in the wrong hands”
Anne-Laure Le-Cnuff
“If you don’t read Marketing Examples you aren’t really a marketer
Dave Gerhadt
“I literally can't wait for new issues”
Dave Gerhadt
“Multiple notifications so I never miss it
Dave Gerhadt
“The only newsletter I share with every person that joins my team”