How to get Tom Hanks on your podcast
Step 1 - Research
First up, we need an angle. How can we connect with Tom Hanks and not just be another person asking him to do something:
Typewriters! Tom Hanks loves typewriters.
Step 2 - Idea
We’ve got an angle. Now we need an idea.
What about if we send him a vintage typewriter? Or, even better, what if we type out our podcast invitation on a vintage typewriter and leave it in the carriage:
Step 3 - Execution
Now, all we need is Tom Hank's address.
Four days later Tom Hanks sends back a brilliant reply:
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This is the formula Chris Hardwick used to get Tom Hanks to come on his podcast back in 2012.
It works for the same reason you open a FedEx envelope before a regular envelope. We can’t help but assume the importance of a message is proportional to the cost of delivering it.
Whose fan mail shall I reply to first? Probably the people who sent me a vintage 1934 Smith Corona.
For more articles on this topic I'd recommend, “Costly Signalling Theory”