Hey, I'm Harry
If you're enjoying the handbook perhaps I can tempt you with my marketing newsletter.
Each week I share a new, short, sweet, practical case study.
44k marketers read it. I’d love you to join.
Try it
Dave Gerhadt
My favourite newsletter on the internet
1
Dave Gerhadt
I have read every. single. article.
2
Anne-Laure Le-Cnuff
The newsletter is so f***ing great!
3
Dave Gerhadt
Most marketing wisdom per email of all time.
4
Dave Gerhadt
No fluff marketing that works right now.
5
Dave Gerhadt
You ALWAYS find something useful
6
Dave Gerhadt
I literally can't wait for new articles
7
Anne-Laure Le-Cnuff
One of the few newsletters I look forward to
8
Dave Gerhadt
If you don’t read Marketing Examples you aren’t really a marketer
9
Dave Gerhadt
🦄🦄🦄 — Nuff said!
10
Dave Gerhadt
I am addicted!
11
Dave Gerhadt
Every post is filled with insightful and clever tips
12
Anne-Laure Le-Cnuff
I open the moment I see it, and read from start to end.
13
Dave Gerhadt
Exactly what you want from a newsletter 👏🏾
14
Dave Gerhadt
Marketing made easy
15
Dave Gerhadt
There’s “marketing examples”. Then there’s the Marketing Examples
16
Dave Gerhadt
Wins at practical, actionable advice. No more words.
17
Anne-Laure Le-Cnuff
A must read for every marketer
18
Dave Gerhadt
The Sir Alex Ferguson of marketing
19
Dave Gerhadt
The only site I share with every person every person that joins my team
20
Dave Gerhadt
The best thing a Harry has ever made on the web!
21
Dave Gerhadt
I love Marketing Examples!
22
Anne-Laure Le-Cnuff
Shows, inspires, teaches.
23
Dave Gerhadt
Just really f*cking great!
24
Dave Gerhadt
Learnt more about marketing here than my marketing degree.
25
Dave Gerhadt
Better than business school
26
Dave Gerhadt
I enjoy reading every thread
27
Anne-Laure Le-Cnuff
Consistently stands above 90% of the marketing BS.
28
Dave Gerhadt
The most comprehensive, real-world examples
29
Dave Gerhadt
B*llshit free newsletter that provides REAL value.
30
Dave Gerhadt
Shit you actually want in your inbox
31
Dave Gerhadt
How is this still free?
32
Anne-Laure Le-Cnuff
The only email that makes me jump out of bed
33
Dave Gerhadt
When I need marketing inspiration, I head to Marketing Examples.
34
Dave Gerhadt
No BS!
35
Dave Gerhadt
Stands out amongst the crowd
36
Dave Gerhadt
Sadly, there's only one Harry Dry
37
Anne-Laure Le-Cnuff
One of the best marketers I know
38
Dave Gerhadt
Federer serve and volley good!
39
Dave Gerhadt
The most important thing is it works!
40
Dave Gerhadt
A++
41
Dave Gerhadt
I have no regrets.
42
Anne-Laure Le-Cnuff
Dangerous in the wrong hands.
43
Dave Gerhadt
I haven't read a bad post yet.
44
Dave Gerhadt
You feel like the guy on the other side actually cares!
45
Dave Gerhadt
I wanna be Harry when I grow up
46
Dave Gerhadt
Essential newsletter for marketers.
47
Anne-Laure Le-Cnuff
No theory. Practical advice.
48
Dave Gerhadt
You should build a school for marketing. I'd pay.
49
Dave Gerhadt
All killer. No filler.
50
Dave Gerhadt
Gems everywhere. I read through every post.
51
Dave Gerhadt
The best newsletter I'm subscribed to.
52
Anne-Laure Le-Cnuff
What I show to friends that want to learn marketing
53
Dave Gerhadt
Every marketer needs to sign up to this newsletter
54
Dave Gerhadt
The Michelin Star of marketing
55
Dave Gerhadt
The most insights per word on the web
56
Dave Gerhadt
Harry says in 5 words what others say in 200.
57
Anne-Laure Le-Cnuff
Harry, when are you going to charge for this?
58
Dave Gerhadt
The most actionable No BS marketing insights
59
Dave Gerhadt
Little deposits of marketing gold in my inbox
60
Dave Gerhadt
One of those rare newsletters that's always worth my time
61
Dave Gerhadt
The email turned my phone into a solid brick of gold
62
Anne-Laure Le-Cnuff
My go-to any time I need inspiration
63
Dave Gerhadt
The only marketing email I read.
64
Dave Gerhadt
Best 8-12 minutes I spent last week.
65
Dave Gerhadt
A newsletter I can't live without!
66
Dave Gerhadt
Harry knows his s**t.
67
Anne-Laure Le-Cnuff
The best marketing newsletter around!
68
Dave Gerhadt
The articles are such an easy read!
69
Dave Gerhadt
Concise. Actionable. Practical.
70
Dave Gerhadt
One of few newsletters I consistently open
71
Dave Gerhadt
Absolutely love it!
72
Anne-Laure Le-Cnuff
Should be part of student curriculum!
73
Dave Gerhadt
Truly appreciate your content
74
Dave Gerhadt
Who needs a uni textbook when you have Marketing Examples?
75
Dave Gerhadt
A genius that actually gives a sh*t
76
Dave Gerhadt
I have multiple notifications so I never miss it!
77

My Twitter Inspiration Handbook

My Twitter
Inspiration Handbook

When I started on Twitter I had no idea what I was doing.

So I made one big Google Doc where I started saving all the best “brand tweets” and grouped them into categories.

I've spent the last few weeks turning that into this little handbook. Hope you find it useful.

Quick tips
Threads
Memes
Quick reaction
Build in public
Beef
Casual content
Replies
Questions
“Reply and we'll”
Live tweeting
Transparency
Giveaways
Celebrate Customers
Galvanize followers
Product
Consistency

1/ Quick tips

Teach people something new in a tweet. Short, sweet, and shareable.

2/ Threads

People don't click links. So if you've got a story worth sharing write a thread.

3/ Memes

Make your brand relatable.

Sparknotes sells literature study guides. Twitter and literature study guides don't mix. So Sparknotes use pop-culture to make literature relatable.

4/ “Quick reaction” tweets

Each day a new story consumes Twitter. Think fast and you can go viral.

5/ Build in public

Makes your brand feel ALIVE. People want to come on the journey.

6/ Brand beef

Conflict creates interest. T-Mobile bragging about their 5G is boring. T-Mobile roasting Verizon's 5G is hilarious.

7/ Casual content

Don't complicate it. Most people just want some light entertainment.

Heya. Sorry to break the flow. We're half way. If you're enjoying the handbook and you might like my newsletter.

Each week I share a new real world marketing example. Short, sweet, and practical.

44k marketers read it. I'd love you to join. Let me read it first.

Try it
Dave Gerhadt
Most marketing wisdom per email of all time!

8/ Replies

Make a list of a few people in your niche. Turn on notifications. Comment something witty or thoughtful.

9/ Questions

Get to know your customers whilst building a sense of community.

10/ “Reply and we'll...”

Turns causal followers into brand advocates.

11/ Live tweeting

Your audience watch a cult show. That show trends every week. You live-tweet each episode.

12/ Transparency

Twitter loves transparency. Talk openly about your product and you'll sell more of your product.

13/ Giveaways

Grows your follower count. Builds brand awareness.

14/ Celebrate customers

Making customers look good makes you look good. It's marketing without marketing.

15/ Galvanize followers

This tweet deserves a category of its own.

65,000 people posting photos of their Spotify playlist. All from one tweet.

16/ Share your product

You're allowed to share your product. Just don't make it look like an ad.

17/ Consistency

And finally, consistency is how you imprint yourself. Your followers should recognise you without looking at the icon.

There's no better example than no name. Consistent tone, aesthetics and message.

You made it :)

Thanks for reading.

I won't lie this took a while. It'd be amazing if you could share with a pal. Or on Twitter, LinkedIn, Slack, wherever! Really would appreciate it.

Oh, and if you'd like to read more case studies I've written loads more over here. All short, sweet, and practical. It's been my life for the past 18 months.

Over and out, Harry