When I started on Twitter I had no idea what I was doing.
So I made one big Google Doc where I started saving all the best “brand tweets” and grouped them into categories.
I've spent the last few weeks turning that into this little handbook. Hope you find it useful.
Teach people something new in a tweet. Short, sweet, and shareable.
People don't click links. So if you've got a story worth sharing write a thread.
Make your brand relatable.
Sparknotes sells literature study guides. Twitter and literature study guides don't mix. So Sparknotes use pop-culture to make literature relatable.
Each day a new story consumes Twitter. Think fast and you can go viral.
Makes your brand feel ALIVE. People want to come on the journey.
Conflict creates interest. T-Mobile bragging about their 5G is boring. T-Mobile roasting Verizon's 5G is hilarious.
Don't complicate it. Most people just want some light entertainment.
Heya. Sorry to break the flow. We're half way. If you're enjoying the handbook and you might like my newsletter.
Each week I share a new real world marketing example. Short, sweet, and practical.
44k marketers read it. I'd love you to join. Let me read it first.
Make a list of a few people in your niche. Turn on notifications. Comment something witty or thoughtful.
Get to know your customers whilst building a sense of community.
Turns causal followers into brand advocates.
Your audience watch a cult show. That show trends every week. You live-tweet each episode.
Twitter loves transparency. Talk openly about your product and you'll sell more of your product.
Grows your follower count. Builds brand awareness.
Making customers look good makes you look good. It's marketing without marketing.
This tweet deserves a category of its own.
65,000 people posting photos of their Spotify playlist. All from one tweet.
You're allowed to share your product. Just don't make it look like an ad.
And finally, consistency is how you imprint yourself. Your followers should recognise you without looking at the icon.
There's no better example than no name. Consistent tone, aesthetics and message.
Thanks for reading.
Oh, and if you'd like to read more case studies I've written loads more over here. All short, sweet, and practical. It's been my life for the past 18 months.
Over and out, Harry