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More case studies

My Twitter Inspiration Brand Handbook

My Twitter
Inspiration Handbook

When I started on Twitter I had no idea what I was doing.

So I made one big Google Doc where I started saving all the best “brand tweets” and grouped them into categories.

I've spent the last few weeks turning that into this little handbook. Hope you find it useful.

Quick tips
Threads
Memes
Quick reaction
Build in public
Beef
Casual content
Replies
Questions
“Reply and we'll”
Live tweeting
Transparency
Giveaways
Celebrate Customers
Galvanize followers
Product
Consistency

1/ Quick tips

Teach people something new in a tweet. Short, sweet, and shareable.

2/ Threads

People don't click links. So if you've got a story worth sharing write a thread.

3/ Memes

Make your brand relatable.

Sparknotes sells literature study guides. Twitter and literature study guides don't mix. So Sparknotes use pop-culture to make literature relatable.

4/ “Quick reaction” tweets

Each day a new story consumes Twitter. Think fast and you can go viral.

5/ Build in public

Makes your brand feel ALIVE. People want to come on the journey.

6/ Brand beef

Conflict creates interest. T-Mobile bragging about their 5G is boring. T-Mobile roasting Verizon's 5G is hilarious.

7/ Casual content

Don't complicate it. Most people just want some light entertainment.

Heya. Sorry to break the flow. We're half way. If you're enjoying the handbook and you might like my newsletter.

Each week I share a new real world marketing example. Short, sweet, and practical.

44k marketers read it. I'd love you to join. Let me read it first.

Try it
Dave Gerhadt
Most marketing wisdom per email of all time!

8/ Replies

Make a list of a few people in your niche. Turn on notifications. Comment something witty or thoughtful.

9/ Questions

Get to know your customers whilst building a sense of community.

10/ “Reply and we'll...”

Turns causal followers into brand advocates.

11/ Live tweeting

Your audience watch a cult show. That show trends every week. You live-tweet each episode.

12/ Transparency

Twitter loves transparency. Talk openly about your product and you'll sell more of your product.

13/ Giveaways

Grows your follower count. Builds brand awareness.

14/ Celebrate customers

Making customers look good makes you look good. It's marketing without marketing.

15/ Galvanize followers

This tweet deserves a category of its own.

65,000 people posting photos of their Spotify playlist. All from one tweet.

16/ Share your product

You're allowed to share your product. Just don't make it look like an ad.

17/ Consistency

And finally, consistency is how you imprint yourself. Your followers should recognise you without looking at the icon.

There's no better example than no name. Consistent tone, aesthetics and message.

You made it :)

Thanks for reading.

I won't lie this took a while. It'd be amazing if you could share with a pal. Or on Twitter, LinkedIn, Slack, wherever! Really would appreciate it.

Oh, and if you'd like to read more case studies I've written loads more over here. All short, sweet, and practical. It's been my life for the past 18 months.

Over and out, Harry