1 min

Share a Coke

1 min

Referral

If I told you Coca-Cola's sales in Australia increased ~7% in 2011 you'd probably guess they changed the taste or the price.

Nope. They simply replaced their logo with 150 of the most popular teenage names and encouraged people to “share a coke”.

“Perceived value can be just as satisfying as real value” — Rory Sutherland

Thanks for reading — Harry

Yes Please :)

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Dave Gerhardt's 1 line sales email

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