2 mins

The best word of mouth strategies in the world

Referral

1) The Doubletree Cookie

On check-in at any Hilton Doubletree hotel, every single guest gets given a warm chocolate chip cookie.

75,000 are given out each day. 34% of guests tell their friends. That's 25,000 stories being told about Doubletree, every single day.

The unit cost of a cookie is $0.20.

Hilton Doubletree cookie

2) Skip's Kitchen

Skip’s is a classic Californian burger restaurant. Except just before you pay the waiter pulls out a deck of cards. If you pick the joker your meal is free.

2% of customers win. The financial cost to Skip's is just $2 for every $100 spent.

They've never spent a single penny on advertising.

Skip's restaurant joker

3) The Neptune Theatre

In 1973, John Neville took over as director of the Neptune Theatre.

Every time a new show opened, he'd give free tickets to local taxi drivers. In return, they'd talk up the shows to their passengers.

Two years later theatre subscriptions had doubled.

4) Penn & Teller

Every Penn & Teller show ends the same way. The magicians dash up the center aisle of the theatre and wait in the foyer to greet their fans.

They take selfies, shake hands, and answer questions. Each night 200 customers leave with a story to tell.

That's how you become the longest-running headline act in Vegas history.

Penn and Teller selfies

So there you go

Well executed word of mouth strategies pull in customers just as reliably as paid ads. Yet they're neglected. Marketers are more comfortable imitating than originating.

Don't be afraid to stand out. Give your customers a story and they'll sell your product for you.

Support

If you'd enjoyed the article I'd really appreciate it if you joined the email list or shared the tips on social media:

Shoutout to the book Talk Triggers by Jay Baer and Daniel Lemin where a lot of these examples came from.

Share on
Logo
cegfilterplus copy 6
cegfilterplus copy 5
Group 3 Copy 2 1
Group 3 Copy 3
ACQUISITION ACQUISITION
ContentSEOSalesSocialAds
CONVERSION CONVERSION
CopywritingLanding Page
NEWSLETTER NEWSLETTER
Mixtapes
#1 Marketing Newsletter”
Read by 130k
Hey, I'm Harry. Every Monday I share:
3 short examples
2 copywriting tips
1 favourite tweet
Marketers voted it the “#1 marketing newsletter”. 130k people enjoy it.
Try it
Dave Gerhadt
“My favourite newsletter on the web”
Dave Gerhadt
“The newsletter is so f***ing great!”
Dave Gerhadt
“Better than my marketing degree
Dave Gerhadt
“🦄🦄🦄 — Nuff said
Dave Gerhadt
“The best thing is it works
Dave Gerhadt
“How is this still free?
Dave Gerhadt
“A genius that actually gives a sh*t
Anne-Laure Le-Cnuff
“I have no regrets
Dave Gerhadt
Best newsletter I'm subbed to”
Dave Gerhadt
“You ALWAYS find something useful”
Dave Gerhadt
“No fluff marketing. Works right now
Dave Gerhadt
“Shit you actually want in your inbox”
Dave Gerhadt
“Sadly, there's only one Harry Dry”
Anne-Laure Le-Cnuff
“Most wisdom per newsletter of all time
Dave Gerhadt
“One of the best marketers I know”
Dave Gerhadt
One of the best things on the web”
Dave Gerhadt
“I can feel my brain getting smarter
Anne-Laure Le-Cnuff
“The Sir Alex Ferguson of marketing”
Dave Gerhadt
“I haven't read a bad one yet”
Dave Gerhadt
I wanna be Harry when I grow up”
Dave Gerhadt
Gems everywhere
Dave Gerhadt
Dangerous in the wrong hands”
Anne-Laure Le-Cnuff
“If you don’t read Marketing Examples you aren’t really a marketer
Dave Gerhadt
“I literally can't wait for new issues”
Dave Gerhadt
“Multiple notifications so I never miss it
Dave Gerhadt
“The only newsletter I share with every person that joins my team”