1 min

How brands make friends on Twitter

1 min

Social

• Fast coins term “Fastronaut”

• Tweets “reply and we'll give your profile pic a Fastronaut helmet”

• 400 reply and get a pic

• “Rule of reciprocity” creates bond

• Users share and update profile pic to Fastronaut one

Marketing Examples Product Hunt

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Copywriting Examples

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Same interview. 700x reach.

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The saleswoman closing 33% of cold pitches

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“Press B anytime to Buy”

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Growth Design's 60% open rate

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Two million clicks from one email

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Sky Bet's Perfect Offer

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70% of Calvin Klein's tweets are questions

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The most upvoted Reddit ad ever

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My step-by-step guide to landing pages that convert

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“The Dream 100”

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Innocent know how to write copy

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One thousand replies to cold emails

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Barbie Newsjacking

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Wine List's Counterintuitive Pricing

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My favourite sales email pattern

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4 years. 4 AMA's. 1M views.

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My favourite “Meta Images”

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10% of ARR from typo domains

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My new favourite agency ad

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The content marketing sweet spot

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The tale of two Twitter strategies

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How Vogue tapped 5M views from a 3 year old interview

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Sticker Mule's plain text emails

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A crash course in improving your open rate

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How to grow a YouTube channel in 2022

$1 min$

Copywriting is more like math than you suspect

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Inside Steven Bartlett's ad library

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Don't write “labels”...

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I love this abandoned cart hook

10 secs

My favourite indie rock band

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AG1's welcome offer is idiot-proof

1 min

An influencer ad that doesn't SUCK

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Why is the Angostura bitters label too big?

30 secs

A crafty social media giveaway

1 min

A brilliant response to Amazon cloning your product

2 mins

How Jürgen Klopp makes fans smile

1 min

Arc'teryx's TikTok Fame

2 mins

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How Chewy delights customers

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Refactoring UI: A lesson in high prices

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How brands make friends on Twitter

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Using GIPHY for free brand awareness

40 secs

If you want to grow on social make yourself easy to sum up

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A Table of Contents can work wonders for SEO

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How I got 2,000 new subscribers from Product Hunt

2 mins

Cronitor's Little Side-Project

1 min

Kapwing's YouTube strategy

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How I promote my content

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The marketing genius of Lil Nas X

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People Warm to People, Not Brands

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One Tweet. Eighty media placements.

2 mins

A simple idea that’s makes Gillette $60M/yr

6 mins

My Twitter Inspiration Handbook

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17 tips for great copywriting

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27 words that sum up the psychology of copywriting

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Grubhub's link building strategy

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Signal's Instagram Ads

2 mins

Real Marketing

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£8k Instagram Giveaway → 1M followers

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Neiman's magazine ads

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How LadBaby started a movement

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Taylordle

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Rewriting landing pages with a pro copywriter

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“Michelin Guide” Marketing

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Email Segmentation — A practical example

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Counterpunch like Carl

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Barilla's pasta playlist

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How Steve Jobs clarified Apple's message

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Let your customers write your copy for you

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My guide to brand positioning

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The Vegetable Name Change

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The marketing genius of Andrew Schulz

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Growth Loops

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Why Burger King sponsored Stevenage F.C.

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My favourite low-budget viral ads

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How Nomad List dominates longer tail keywords

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Apple’s “Shot on iPhone” campaign

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Dave Gerhardt's 1 line sales email

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