Rev. Chris

How Rev. Chris grew 100k Instagram followers

For two and and a half years Rev. Chris Lee's Instagram account grew steadily. He posted mostly pictures of himself, his family, and the church.

In July 2019 things changed. Chris started uploading “60 second sermons”. The next five months saw him go from averaging 1,000 new followers each month to 10,000.

Rev Chris 60s sermon Instagram Growth

Here's a little compilation of Chris in action:

The format is wonderfully simple. It's also a great reminder of some social media fundamentals:

1) Give people a reason to follow you

Chris’s “60 second sermons” give his account a clear purpose.

You can’t tell your friend, “You should follow this priest”. But you can say, “You should follow this priest... He posts these 60 second sermons”.

2) Tailor your content to the platform

Instagram is for light entertainment. Chris's content reflects this.

He doesn’t preach from the pulpit. His “sermons” aren’t polished. He walks down the street holding an iPhone. That's what people on Instagram like to consume.

3) Don't ask for anything in return

Chris records his sermons, uploads them for free, and never asks for anything in return. First his Instagram grew, and more recently his own congregation has grown as well.

That's how social media marketing works. People do not follow you to be advertised to. You can't force it. Consistently add value and people will check you out because they want to.

And finally ...

I'd like to end with this tweet by Matthew Kobach:

Matthew Kobach Twitter

Chris's “60 second sermons” look obvious. But, of course, it's only obvious in hindsight. Before Chris no one was doing it.

Chris's story is a reminder to experiment. Don't fall into line and post what everyone else is posting. Because for two and a half years you might be doing it one way, only to find, a much better way under your nose the whole time.

Support

Thank you for reading. I also tried my first video! If you found it useful, liking or sharing on Twitter is really appreciated:

Thanks to Ahrefs for sponsoring. I rely on them to grow my own search traffic.

Share on
Join 44,602 marketers getting
the weekly case study
Get new case studies
Hands down the best marketing newsletter I'm subscribed to.
Marketing Examples is so f***ing great. I love it!
Show filters
Hey, I'm Harry
Each week I share a new case study in my newsletter.
It’s short, sweet, and practical.
44k marketers read it. I’d love you to join.
Try it
Dave Gerhadt
My favourite newsletter on the internet
1
Dave Gerhadt
I have read every. single. article.
2
Anne-Laure Le-Cnuff
The newsletter is so f***ing great!
3
Dave Gerhadt
Most marketing wisdom per email of all time.
4
Dave Gerhadt
No fluff marketing that works right now.
5
Dave Gerhadt
You ALWAYS find something useful
6
Dave Gerhadt
I literally can't wait for new articles
7
Anne-Laure Le-Cnuff
One of the few newsletters I look forward to
8
Dave Gerhadt
If you don’t read Marketing Examples you aren’t really a marketer
9
Dave Gerhadt
🦄🦄🦄 — Nuff said!
10
Dave Gerhadt
I am addicted!
11
Dave Gerhadt
Every post is filled with insightful and clever tips
12
Anne-Laure Le-Cnuff
I open the moment I see it, and read from start to end.
13
Dave Gerhadt
Exactly what you want from a newsletter 👏🏾
14
Dave Gerhadt
Marketing made easy
15
Dave Gerhadt
There’s “marketing examples”. Then there’s the Marketing Examples
16
Dave Gerhadt
Wins at practical, actionable advice. No more words.
17
Anne-Laure Le-Cnuff
A must read for every marketer
18
Dave Gerhadt
The Sir Alex Ferguson of marketing
19
Dave Gerhadt
The only site I share with every person every person that joins my team
20
Dave Gerhadt
The best thing a Harry has ever made on the web!
21
Dave Gerhadt
I love Marketing Examples!
22
Anne-Laure Le-Cnuff
Shows, inspires, teaches.
23
Dave Gerhadt
Just really f*cking great!
24
Dave Gerhadt
Learnt more about marketing here than my marketing degree.
25
Dave Gerhadt
Better than business school
26
Dave Gerhadt
I enjoy reading every thread
27
Anne-Laure Le-Cnuff
Consistently stands above 90% of the marketing BS.
28
Dave Gerhadt
The most comprehensive, real-world examples
29
Dave Gerhadt
B*llshit free newsletter that provides REAL value.
30
Dave Gerhadt
Shit you actually want in your inbox
31
Dave Gerhadt
How is this still free?
32
Anne-Laure Le-Cnuff
The only email that makes me jump out of bed
33
Dave Gerhadt
When I need marketing inspiration, I head to Marketing Examples.
34
Dave Gerhadt
No BS!
35
Dave Gerhadt
Stands out amongst the crowd
36
Dave Gerhadt
Sadly, there's only one Harry Dry
37
Anne-Laure Le-Cnuff
One of the best marketers I know
38
Dave Gerhadt
Federer serve and volley good!
39
Dave Gerhadt
The most important thing is it works!
40
Dave Gerhadt
A++
41
Dave Gerhadt
I have no regrets.
42
Anne-Laure Le-Cnuff
Dangerous in the wrong hands.
43
Dave Gerhadt
I haven't read a bad post yet.
44
Dave Gerhadt
You feel like the guy on the other side actually cares!
45
Dave Gerhadt
I wanna be Harry when I grow up
46
Dave Gerhadt
Essential newsletter for marketers.
47
Anne-Laure Le-Cnuff
No theory. Practical advice.
48
Dave Gerhadt
You should build a school for marketing. I'd pay.
49
Dave Gerhadt
All killer. No filler.
50
Dave Gerhadt
Gems everywhere. I read through every post.
51
Dave Gerhadt
The best newsletter I'm subscribed to.
52
Anne-Laure Le-Cnuff
What I show to friends that want to learn marketing
53
Dave Gerhadt
Every marketer needs to sign up to this newsletter
54
Dave Gerhadt
The Michelin Star of marketing
55
Dave Gerhadt
The most insights per word on the web
56
Dave Gerhadt
Harry says in 5 words what others say in 200.
57
Anne-Laure Le-Cnuff
Harry, when are you going to charge for this?
58
Dave Gerhadt
The most actionable No BS marketing insights
59
Dave Gerhadt
Little deposits of marketing gold in my inbox
60
Dave Gerhadt
One of those rare newsletters that's always worth my time
61
Dave Gerhadt
The email turned my phone into a solid brick of gold
62
Anne-Laure Le-Cnuff
My go-to any time I need inspiration
63
Dave Gerhadt
The only marketing email I read.
64
Dave Gerhadt
Best 8-12 minutes I spent last week.
65
Dave Gerhadt
A newsletter I can't live without!
66
Dave Gerhadt
Harry knows his s**t.
67
Anne-Laure Le-Cnuff
The best marketing newsletter around!
68
Dave Gerhadt
The articles are such an easy read!
69
Dave Gerhadt
Concise. Actionable. Practical.
70
Dave Gerhadt
One of few newsletters I consistently open
71
Dave Gerhadt
Absolutely love it!
72
Anne-Laure Le-Cnuff
Should be part of student curriculum!
73
Dave Gerhadt
Truly appreciate your content
74
Dave Gerhadt
Who needs a uni textbook when you have Marketing Examples?
75
Dave Gerhadt
A genius that actually gives a sh*t
76
Dave Gerhadt
I have multiple notifications so I never miss it!
77