The most creative Coronavirus company pivots
1) Evo Entertainment cinema
Evo Entertainment converted their parking lot into a drive-in movie theatre.
It opened a fortnight ago to Spider-Man Homecoming. Every show since has been sold out:
2) Shake Shack
Shake Shack launched “DIY burger kits” with a free cooking tutorial. Now everyone stuck at home could recreate their legendary Shackburger:
3) New Balance
In six simple words New Balance became a company with a much bigger purpose than just selling shoes:
4) Lucky Devil Lounge
Portland strip club, Lucky Devil, transitioned to food delivery service, Boober Eats.
Pay $30, and a pair of scantily clad dancers deliver to your door:
5) Joe Wicks
In response to UK schools being cancelled, fitness instructor, Joe Wicks started live-streaming 30-minute “P.E.” classes every morning on YouTube.
The nation got behind him. So far, he's pulled in more than 35 million views:
6) Mobile Escape
The Canadian escape room company launched Escape Mail — escape room-style puzzles delivered to your door.
Demand was so overwhelming it's now a subscription service:
7) The SnapBar
Events company, The SnapBar, pivoted to gift boxes full of products from struggling local businesses.
After selling 500 in Seattle, they've expanded to LA, San Francisco, and Portland:
8) El Che Steakhouse
El Che Steakhouse opened a popup butchers shop, selling raw cuts of the USDA Choice meat they normally serve.
All online. Curbside pickup:
Thanks for reading. If you'd like more Marketing Examples in your inbox joining the email list is appreciated. Sharing on social media also makes a big difference:
💡The most creative Coronavirus company pivots— Marketing Examples (@GoodMarketingHQ)April 10, 2020
Thanks to EmailOctopus for sponsoring. I use them for all my own email marketing.
the weekly case study