Turning a restaurant robbery into a viral ad
On the 16th December 2015, Frijoles & Frescas Tacos gets robbed.
The next day, store-owner, Greg Carlson, releases the security footage.
Except he adds captions which turn the burglary into a story about the thieves just wanting tacos:
The video gets 4.6M views and national press coverage.
According to Greg lines for tacos at Frijoles are longer than ever.
Thank you to SEOBUDDY for sponsoring the site. If you're looking for a tool to help grow your website's search traffic, I'd recommend them.
one practical case study every Thursday