1 min

Try writing “advice emails” instead of sales emails

Sales

The trick to writing any sales email is that you don't want it to read like a sales email. This one's a great example.

AndCo Cold Email

Ask for Advice

There's few better ways to engage someone than to ask them for advice. People love giving advice. It's a chance to show off their knowledge.

Once they're disarmed you then can break into “the pitch”. The biggest mistake people make is starting with “the pitch” straight out the gate. People mentally tune out and the email ends up in the trash can.

What's clever about “advice emails” is that you are still indirectly selling your product, the whole thing is just much subtler than in a classic “sales email”. In fact, in some cases, I bet the indirect “advice approach” actually drives more sales.

This style of email saw an 65% click through rate and 55% of recipients replied. AndCo got a tonne of valuable information on the freelancer market and a load of constructive feedback from their target audience regarding how they could improve their product.

Personalisation

It's worth mentioning the lovely personalised touch to close. Your cold emails should never be purely extractative. It's always worth a 30 second glance at someone's website, or Twitter page, to see if there's a point of connection.

Taking an interest in someone else's world goes a long way.

This email  from Beamery is a great example of just how quick and easy personalisation can be.

Thanks to Ahrefs for sponsoring. I rely on them to grow my own search traffic.

Share on
Logo
cegfilterplus copy 6
cegfilterplus copy 5
Group 3 Copy 2 1
Group 3 Copy 3
ACQUISITION ACQUISITION
ContentSEOSalesSocialAds
CONVERSION CONVERSION
CopywritingLanding Page
NEWSLETTER NEWSLETTER
Mixtapes
#1 Marketing Newsletter”
Read by 103k+
Hey, I'm Harry. Every other Monday I share:
3 short examples
2 copywriting tips
1 favourite tweet
Marketers voted it the “#1 marketing newsletter”. 103k+ people enjoy it.
Try it
Dave Gerhadt
“My favourite newsletter on the web”
Dave Gerhadt
“The newsletter is so f***ing great!”
Dave Gerhadt
“Better than my marketing degree
Dave Gerhadt
“🦄🦄🦄 — Nuff said
Dave Gerhadt
“The best thing is it works
Dave Gerhadt
“How is this still free?
Dave Gerhadt
“A genius that actually gives a sh*t
Anne-Laure Le-Cnuff
“I have no regrets
Dave Gerhadt
Best newsletter I'm subbed to”
Dave Gerhadt
“You ALWAYS find something useful”
Dave Gerhadt
“No fluff marketing. Works right now
Dave Gerhadt
“Shit you actually want in your inbox”
Dave Gerhadt
“Sadly, there's only one Harry Dry”
Anne-Laure Le-Cnuff
“Most wisdom per newsletter of all time
Dave Gerhadt
“One of the best marketers I know”
Dave Gerhadt
One of the best things on the web”
Dave Gerhadt
“I can feel my brain getting smarter
Anne-Laure Le-Cnuff
“The Sir Alex Ferguson of marketing”
Dave Gerhadt
“I haven't read a bad one yet”
Dave Gerhadt
I wanna be Harry when I grow up”
Dave Gerhadt
Gems everywhere
Dave Gerhadt
Dangerous in the wrong hands”
Anne-Laure Le-Cnuff
“If you don’t read Marketing Examples you aren’t really a marketer
Dave Gerhadt
“I literally can't wait for new issues”
Dave Gerhadt
“Multiple notifications so I never miss it
Dave Gerhadt
“The only newsletter I share with every person that joins my team”