![](https://ik.imagekit.io/o08ysq9vx/main/beamery.jpg)
![1 min](https://ik.imagekit.io/o08ysq9vx/main/beamery.jpg)
How 2 minutes of personalisation transforms your cold emails
If your cold email doesn't have any personalisation you're doing it wrong.
But personalisation is really time consuming ...
I hear you cry. Well, I disagree. Here's an example, from a recruitment company, showing how just a couple of minutes of googling can completely transform the quality of your email.
![Beamery Cold Email](https://s3.amazonaws.com/harrydry/gdmarketing/beamery1.png)
So you type Jane's name into google and find her twitter profile. You scroll through and notice she's really into snowboarding, and even won an award last weekend. Perfect!
![Beamery Cold Email](https://s3.amazonaws.com/harrydry/gdmarketing/beamery2.png)
Open rate and Conversion
Simple personal references can make a huge difference. The bespoke title will dramatically improve open rate. And the p.s. is a nice human touch, which should improve the response rate.
The funny thing is that the bar is so low with cold emails, that a two minute Google is more than enough to stand out.
Template Emails
Now, if you're stuck writing a template email, you won't be able to personalise easily (unless your Ramp T Shirts ). In this case:
3. Offer genuine upfront value