1 min

How 2 minutes of personalisation transforms your cold emails


If your cold email doesn't have any personalisation you're doing it wrong. 

But personalisation is really time consuming ...

I hear you cry. Well, I disagree. Here's an example, from a recruitment company, showing how just a couple of minutes of googling can completely transform the quality of your email.

Beamery Cold Email

So you type Jane's name into google and find her twitter profile. You scroll through and notice she's really into snowboarding, and even won an award last weekend. Perfect!

Beamery Cold Email

Open rate and Conversion

Simple personal references can make a huge difference. The bespoke title will dramatically improve open rate. And the p.s. is a nice human touch, which should improve the response rate.

The funny thing is that the bar is so low with cold emails, that a two minute Google is more than enough to stand out.

Template Emails

Now, if you're stuck writing a template email, you won't be able to personalise easily (unless your Ramp T Shirts ). In this case:

1. Make people smile

2. Try “advice emails”

3. Offer genuine upfront value

Thanks to Ahrefs for sponsoring. I rely on them to grow my own search traffic.

Share on
Join 85,273 marketers getting
the weekly case study
Get new case studies
Hands down the best marketing newsletter I'm subscribed to.
Marketing Examples is so f***ing great. I love it!
cegfilterplus copy 6
cegfilterplus copy 5
Group 3 Copy 2 1
Group 3 Copy 3
CopywritingLanding Page
#1 Marketing Newsletter”
Read by 85k+
Hey, I'm Harry. Every Monday I share:
3 short examples
2 copywriting tips
1 favourite tweet
Marketers voted it the “#1 marketing newsletter”. 85k+ people enjoy it.
Try it
Dave Gerhadt
“My favourite newsletter on the web”
Dave Gerhadt
“The newsletter is so f***ing great!”
Dave Gerhadt
“Better than my marketing degree
Dave Gerhadt
“🦄🦄🦄 — Nuff said
Dave Gerhadt
“The best thing is it works
Dave Gerhadt
“How is this still free?
Dave Gerhadt
“A genius that actually gives a sh*t
Anne-Laure Le-Cnuff
“I have no regrets
Dave Gerhadt
Best newsletter I'm subbed to”
Dave Gerhadt
“You ALWAYS find something useful”
Dave Gerhadt
“No fluff marketing. Works right now
Dave Gerhadt
“Shit you actually want in your inbox”
Dave Gerhadt
“Sadly, there's only one Harry Dry”
Anne-Laure Le-Cnuff
“Most wisdom per newsletter of all time
Dave Gerhadt
“One of the best marketers I know”
Dave Gerhadt
One of the best things on the web”
Dave Gerhadt
“I can feel my brain getting smarter
Anne-Laure Le-Cnuff
“The Sir Alex Ferguson of marketing”
Dave Gerhadt
“I haven't read a bad one yet”
Dave Gerhadt
I wanna be Harry when I grow up”
Dave Gerhadt
Gems everywhere
Dave Gerhadt
Dangerous in the wrong hands”
Anne-Laure Le-Cnuff
“If you don’t read Marketing Examples you aren’t really a marketer
Dave Gerhadt
“I literally can't wait for new issues”
Dave Gerhadt
“Multiple notifications so I never miss it
Dave Gerhadt
“The only newsletter I share with every person that joins my team”